You may have been living under a rock for the past two decades if you have not heard of Pixar.
Pixar, now owned by Disney, released its first film toy story in 1995. This film was significant not only in its storytelling but for pushing the creative innovation behind movie making and introducing ever computer animation in films. John Lasseter was the main creative mind behind computer animation. Before Pixar’s founding, John graduated from the California Institute of the arts to become an animator at Disney.
He was fired five years later. Why? He was a major proponent of computer animation and wanted to push the craft further. As it turns out, this might have been the best thing to happen. A distinctive feature of Pixar
at the time was its creativity in the process as well as animation. All of
Pixar’s original films before the Disney acquisition were stories created by artists
at the studio, not adaptations. John talked about the process of coming up with
these stories in an interview with Forbes:
“We have an informal collective brain trust, we called it a
story trust, where they are peers, and we show our movies internally every
three months. We are always looking at our story with this group and this group
is very honest.”
Even though John Lasseter as head of Pixar helped innovate
the field, Pixar is a community that works together to create ideas. Pixar is
the vehicle through which John was able to realize his goals and push himself
in innovative techniques, but he was not alone in this process. In fact, he has
only been as successful as he is, is due to the creative community at Pixar.
A quote that I think highlights this point is:
“The view that good ideas are rarer and more valuable than
good people is rooted in a misconception of creativity”
John Lasseter certainly is a creative individual who challenged
ways of making movies and even the creative process behind the story, but without
the collaborative culture of Pixar, he might not have succeeded.
Sources:
https://hbr.org/2008/09/how-pixar-fosters-collective-creativity
This is a very interesting post and I think it really connects to our lecture for class this week. John Lasseter was fired from Disney as their culture and process was not entirely ready for his work, so he found his place at Pixar that accepted his mission to push the bounds of computer animation. I also loved to read about the collaboration aspect that inspired creativity at Pixar. The teamwork obviously led Pixar to create some incredible films that have impacted a lot of people’s lives.
ReplyDeleteThanks so much for sharing! I love computer-animated Pixar movies, but I didn’t realize how much controversy there was in developing that process. It’s really cool that Lasseter pushed ahead to make such fun movies!
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