Sunday, April 7, 2024

Jon Bois and the Minnesota Vikings: The Art of Telling a Story


Speaking strictly as a fan, sports media is some of the stalest, unoriginal content around. The amount of rehearsed, ignorant, irrelevant, and lazy content surrounding such an entertaining and competitive sphere is astounding and aggravating. This field makes a creative like Jon Bois stand out. The 41 year old creative director at SB Nation is a self-described storyteller passionate about the oddities of sports.

Jon Bois combines sports statistics, storytelling, and 3D modeling to create documentaries unique to the field and accessible to anyone. The pictures he paints with partner Alex Rubenstein and the rest of the Secret Base staff tell sports stories using graphs, newspaper clippings, and dynamic animations, all in a unique world, not so far from augmented reality. Him and Rubenstein collaborate in an equal partnership he described in an interview with Filmmaker Magazine:
Once we do get going full-time, Alex and I have put in so many reps by this point that we have a pretty solid idea of how long a given project will take us. It all comes together in tandem—we’ll write a couple of script segments, design charts and arrange assets for those segments, then move on to the next chunk of script. It’s probably a pretty unusual order of operations, but it’s so nice to be able to test out some camera angles, pans and zooms as we’re writing the lines (Filmmaker Magazine)

Their creative process mirrors one another: using the creative model we discussed in class, Bois occupies the role of the "individual", with Rubenstein closely collaborating as "other people." Their process is almost on autopilot, and the partners do close to identical work in preparing material, writing scripts, and modeling in 3D. The saturated, quantitative domain of sports analytics is in desperate need of non-numerical statistics; Bois and Rubenstein collaborate and produce a product that fulfills this niche.

 

Regarding cooperation, Rubin writes "cooperation is a practice. the more skillfully we participate in the process, the more comfortable it becomes" (Rubin, The Creative Act). Bois and Rubenstein reflect this in their creative process. Through years of cooperation, they are able to reach heights previously unimagined. Their success reached a summit when their Vikings documentary was named one of the ten best movies of 2023 by the Atlantic.

The crowning achievement in Bois' filmography is his series on the Minnesota Vikings. The Vikings have never won the Super Bowl, despite being one of the oldest franchises with some of the most total wins since the inception of The Big Game. Bois, who is a Chiefs fan, was not so much interested in the tragedy of the Vikings; he writes "The storytelling power of a team is what really draws me into them," and reasons that the Purple People-Eaters have many tall tales to tell (GQ).
This model shows NFL teams to not win a Super Bowl by their total Super Bowl-era regular season wins (Notice the Vikings alone at the top). 

Bois' other work includes a similar documentary on the Seattle Mariners. The graphics on this series include a box with every year of the ballclub's existence. The camera shifts back and forth through the 3D environment creating a dynamic sports video. He writes: “I also like to lean into the three-dimensional nature of the world whenever it makes sense to do so, just to establish the feeling that we aren’t looking at a big slideshow—we’re flying around in a virtual world, however basic it might be” (Filmmaker Magazine). Despite the eye-popping graphics, he is adamant that the films are "not a spreadsheet or whatever. I want to get to know these people and the amazing stories they lived through. That, to me, is much more interesting" (GQ). These stories are expertly crafted to create an entertaining show for sports fans and non-fans alike.
Bois' History of the Seattle Mariners, featuring MLB greats Ken Griffey Jr., Edgar Martinez, Randy Johnson, and Alex Rodriguez


Bois

I personally love Bois' work, and recommend his videos, especially if you are not into sports.

Cited:
https://filmmakermagazine.com/119858-interview-jon-bois-sb-nation/
https://www.gq.com/story/jon-bois-minnesota-vikings-interview







2 comments:

  1. As someone who was born and raised in Minnesota, the pain of being a fan, even a casual one, of any franchise in the state is well known. I find it so interesting that he did not want to talk about the tragedy of the Vikings unusual as that tends to be the most common focus. That or the Minneapolis Miracle from at least 5 years ago. I enjoyed reading about his preference to focus on other stories that there are to tell.

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  2. I think this perspective on creativity in sports is so interesting. Obviously, covering sports is a form of creativity: the photos, the descriptive words, the journalism are all their own forms of creativity. On top of that, movement and the sports themselves are creative. However, the fact that both of these artists however focus on the story of their progression is different. Rather than their journey in a game, it is their story as people and as a team.

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