Jeremy Scott is an American born fashion designer and creative director of the Italian House of Moschino. He is most known for his collaboration with Adidas footwear and the Moschino brand. Many other know Jeremy Scott as the collaborative designer for artists such as Katy Perry, Rihanna and k-pop star 2NE1. He is quoted to be the first designer to "pull the two worlds of high fashion together with this ultimate pop/ commercial/ world-renowned music".
Jeremy Scott is known to be influenced by music in his creative process. He states that music “ is part of the whole creative process of fashion”, underlining how the juxtapositions are what he likes to focus on. He explains how " this idea of things that don't normally go together, or we find unexpected together or something that has this twist-- that's what excites... and inspires" his creative process. He also explains how he pulls the significant elements of his life when he is designing a new line. This explains his first show after signing with Italian house of Moschino. His line was mainly about McDonalds fast food label. He explained that he chose this overarching theme to embrace the fast fashion element as well as his attempt to convey joy that McDonalds has on many people's everyday life.
Jeremy Scott did not automatically start as a big C creative. He had his fair share of hustling in the fashion industry moving to Paris after graduating from Pratt Institute in fashion design. He started from sleeping in the metro from time to time until given the opportunity to present his works. Without much luck he decided to create and launch his own brand. But he managed to cement his reputation in the fashion industry as a "cult label" and as a way of protesting, ultimately landing him the spot of creative director for Moschino. His fame in Asia is especially prominent, it's as though he has built himself an empire, selling out almost instantly after a new line is introduced.