Sunday, September 27, 2020

Jennicam: Revolutionizing the Internet Era

In 1996, the internet was a vastly different medium than the internet is as it exists today. Bandwidths were incredibly small, and websites to explore were far and few between. There was not much to do on the internet, however people still had this mythical or magical idea about it. The internet was a new virtual playground, and most people were boggled by it, as they simply didn’t know what to use it for. This all changed when in April of 1996, Dickinson College junior Jennifer Ringley purchased a webcam from her college bookstore, and started the infamous livestream “Jennicam”.


19 year old Jennifer Ringley was a computer science buff -or as she describes herself in her 2014 interview with ReplyAll host Alex Goldman, a computer nerd- so when she noticed webcams being sold by her college bookstore, she immediately knew she had to have one. She took this camera back to her dorm room without a plan in mind, however soon after she recognized a programming challenge that the webcam presented to her. Jennifer wondered if she would be able to configure the correct scripts in order to take photos on the webcam every fifteen seconds automatically. These photos were then to be uploaded automatically to a website in order to create one continuous (24 hours a day, 7 days a week) livestream of her dorm room shown by photos of fifteen second intervals. Jennifer drew from her previously learned material on script writing that she had collected from college courses and her own practice, and through a method of trial and error she arranged the scripts that would make Jennicam possible. It’s interesting to note that her motivation for this project was completely intrinsic, and her development of this project was completely solitary. She did not collaborate with anyone during the generative process of considering the many different uses of the camcorder and the internet. Eventually, Ringley’s set up was complete, and “life-casting” (the broadcast of a person's day to day life over the internet) was born. At first, she only shared her stream with her friends. Eventually, an Australian newspaper published an article on Jennicam that sparked a flurry of engagement that ultimately shot her into popularity. The photos that appeared on her stream were more or less mundane; Jennifer would be folding laundry, or taking a nap, or talking on the phone, or the frame would simply consist of an empty dorm room. When Jennifer eventually started being intimate with men on camera, her popularity surged once more. Jennifer wanted to capture her life in its most natural state, and she thought it would be inauthentic to the purpose of her project if she turned the camera off whenever she would be naked or sexually active onscreen. She didn’t want the webcam to disrupt her in her everyday life, so she let it roll on. 

Although Jennicam occasionally depicted what could be considered as lude acts, Jennifer was a relatively normal person. Someone as normal as Jennifer would not be the person most would expect to be behind the camera. What I’ve learned about Jennifer’s personality is consistent with Csikszentmihalyi’s idea about the dichotomies of creativity, which describe a creative person's ability to act or feel differently at different points of life. Jennifer exhibited certain states of emotionality and thinking at different periods of time before, during, and after Jennicam. She didn't create Jennicam with the purpose of fame in mind, however she did enjoy the attention that she received from the public after her stream grew a viewer base. She wasn’t arrogant about her work during the seven years that her stream lasted, however later in life she considered her life-cast to have had a significant impact on the world. This reminded me of the humble-proud dichotomy, since she wasn’t necessarily intent on stressing the impact of her life-cast until later in life. Jennifer's tendency to feel and act humbly during her life-cast allowed her to have a deeper connection with her fans, and stay true to her creative process of letting the stream continue naturally. This can also be seen in the content of her life-cast, as most of it was ordinary but certain aspects of her stream (specifically the sexual or nude aspects) were extreme. She wasn’t always proudly presenting her nude self on screen, but sometimes she was. This also resulted in deeper connections growing between Jennifer and her fan base. Under any given circumstance, she adapted her thought patterns and behavior effortlessly in order to share her life as authentically as possible without disrupting its natural succession, or the attention of her viewers.



The question still remains; why did Jennifer create Jennicam? What was she intending to discover via this continuous livestream? Once her life-cast reached a surplus of viewers, Jennifer’s intention was fairly clear to her. She had noticed that people were finding comfort in their own mundanity by watching her experience the same mundane things. Viewers found solidarity and commonality with the boring themes that her life-cast documented, and connected with Jennifer during moments of shared vulnerability. In the same interview from 2014, Jennifer says, “I’m glad to hear that somehow I gave somebody permission to just be themselves and be okay with that.”


Despite the positive feedback she received from her fans, Jennifer faced many challenges throughout the duration of her livestream. The internet still had certain restraints, and the small bandwidths dictated the speed at which the photos were uploaded in her stream, and the amount of connections that were possible on the website at a time. The first instance that she kissed someone on camera, her life-cast crashed because of the surge of traffic on the website, completely interrupting the stream. Jennifer remained motivated to challenge herself to continue Jennicam with the resources available. While she carried on with her livestream, enormous amounts of publicity ranging from national to international coverage focused on Jennifer. Public reception of her life-cast turned almost entirely sour in the spring of 2000. Jennifer slept with the fiancé of her friend and, like always, her webcam never stopped rolling. News outlets attacked her; an article in the Washington Post was published that described her as an “amoral mantrapper”. Jennifer built a thick skin over the years of her livestream and had trained herself to ignore overly positive and overly negative feedback, however the pressures from the public were relentless. This was the first time Jennifer felt the weight of public opinion. She began to live life with the intention of pleasing others, instead of herself. In 2003, Jennifer removed herself from the internet, and she now lives in relative anonymity. 


The invention of life-casting revolutionized the way the internet was used in 1996. Prior to Jennicam, the internet was mostly uncharted territory, and was, for lack of a better word, boring. There were hardly any websites to visit, and the content these websites offered could only stimulate an internet user for so long. Jennifer Ringley transformed the public’s perception of the uses of the internet - she didn’t use it as an informational resource, she became the informational resource. Jennifer recognized the tools both the webcam and the internet provided, and used them to create what could be considered a public personal diary. Her viewers witnessed the most intimate and exciting parts of her life along with normal, everyday tasks. Jennifer opened a door that introduced the public to all the possible ways you could use a webcam to connect with others on the internet. Following her rise to fame, imitator cam girls began their own livestreams, and soon after this people realized that just about anyone could stream themselves on the internet. Onlyfans is a great example of a website that provides access to livestreams and video/photo content that creators can upload themselves. Twitch is another website that gives people a platform to livestream themselves doing, well, whatever they want (however most Twitch creators stream themselves playing video games). Social media apps like Instagram and Facebook are different from life-casts, but are comparable to the concept of public diaries. It is important to note that Jennicam was a life-cast, and although Jennifer's life-cast popularized live streaming and made websites like Onlyfans and Twitch appealing to the public, it did not revolutionize sex work or video gaming - it revolutionized the way we use the internet. Jennicam completely transformed the Internet's popular purpose. Prior to the stream, people had few ideas on how to make the web interesting for themselves. Jennifer taught internet users everywhere that it was possible to connect with others online, and furthermore transformed the way people interact virtually.




Jennicam: The first woman to stream her life on the internet

‎Reply All: #5 Jennicam on Apple Podcasts

Saturday, September 26, 2020

Crying in the shower and calling your mom: redefining subjects of popular music

Think of a song by a male popstar. What's it about? Girls? Partying? Crying in the shower? Calling your mom? 

Probably not the last two. Unless you’ve listened to Role Model, the stage name of 23-year-old Tucker Pillsbury, who’s set out to redefine what’s considered “normal” in music. 

He’s been related to Billie Eilish, Omar Apollo, and other contemporary musicians who are taking a candid approach to popular music. Pillsbury has mentioned how much he’s inspired by those in his field, artists, like BENEE, Gracie Abrams, and Mk.Gee, who are also trying to push the limits of not only what can be talked about in music, but also what it means to be a “popstar."



 

Pillsbury, who’s went through depression and anxiety, wants to put out music that’s relatable. He started making his music as an escape during this time in his life. 

 

His music normalizes feelings a lot of young adults can relate to, not feeling good enough, going through rough patches and suffering from mental illness. His song “six speed” is about going through a depressive episode. It talks about how commonplace depression is, and how focusing on little things, like the speed of your bike, are ways to ground yourself. 

 

He put his EP oh, how perfect in November 2019, featuring songs with the same raw emotion and relatable feelings of his music. 



Role Model is initially from Maine. He started making music when he was in college in Pittsburg, and actually started out rapping. Him and his friends taught themselves how to use recording equipment, and had some fun with it.  

 

Mac Miller, a Pittsburg native, was one of Pillsbury’s main inspirations for starting music. He was like a mentor to Pillsbury. 

 

Like rapping, Pillsbury came across singing by chance. 

 

“I was just digging through these beats that people had sent me,” Pillsbury told i-D Vice in an interview. “I started singing a melody to it and ended up recording it.” 

 

His creative process is largely inspired by both personal experiences, like not fitting in, and working to figure out who he is without the opinions of other people.

 

After his career took off, he moved to Los Angeles to work on his music. Moving to Los Angeles only added to these feelings of not fitting in, and has influenced the way he makes his music. 

 

“I stay in the studio and work by myself. Music aside, the LA ‘scene’ isn’t a very welcoming place,” Pillsbury said in an interview for DIY magazine. 

 

Pillsbury’s subjects aren’t the only bounds of modern music he’s trying to break out of. He also wants to make music more accessible, make concerts more simple and make his relationships with his fans more personal. 

 

Constraints have also been an influencing factor in Pillsbury’s creative process and personal philosophy. Because he didn’t have enough money for a producer, his first EP was produced by a 16-year-old boy in his hometown that knew how to edit recordings. 

 

“You can literally set a studio up on your desk in your room, Pillsbury told i-D Vice in an interview. “Anyone can make a song now and you don’t have to have loads of money.” 



Pillsbury tries to take a carefree attitude towards live performances. 

 

“I’m not good at planning stuff ahead like that. I just can’t overthink it,” Pillsbury said in an interview with the Recording Academy. “Me and my band members, we don’t do any of the huddle stuff or anything. We just get on stage. We try not to plan too much. We just see how it goes.” 

 

He covers Miley Cyrus’ “The Climb” at many of his shows, which he’s labeled as one of the favorite parts of his performances. As a new artist and an opening act, he’d been met with crowds that didn’t know his music. Covering “The Climb,” a popular song that many people know the lyrics to, was a way for Pillsbury to connect with a crowd before they even became fans. 

 

I first saw Role Model at a concert in Indianapolis. He was opening for LANY on their 2019 North American tour from May 28 to Jun 8, spanning from the Midwest to the South. 


In 2019, he played Lollapalooza in Chicago in July and Austin City Limits in October. After releasing his oh, how perfect EP, he headlined a tour in November 2019. 

 

Pillsbury continues releasing music, even amidst the pandemic. His newest single “blind” has been out since July 22. 

 

Every Wednesday at 4, you can watch Pillsbury’s “Coffee Run with Role Model” on Instagram Live, where he interacts with fans and talks to other artists. 

 

Though he hasn’t put an album out yet, Role Model is someone to watch. 



 


So you want to listen to Role Model? Start here. 

1)    girl in new york 

-       Seriously. This is one of my favorite songs of all time. It’s a good sampler of his vibe, the music is chill but exciting, and of course, he talks about his mom. 

2)    minimal

-       Very much speaks to Pillsbury’s carefree and take-it-as-it comes attitude. Also has a quasi-rap section, and I still haven’t figured out how he can hold his breath that long. 

3)    hello!

-       Shares some relatable feelings of just feeling down sometimes. And it has a killer piano and trumpets in the back. 

 

Sources: 

https://i-d.vice.com/en_us/article/gy4vaq/10-things-you-need-to-know-about-brooding-singer-songwriter-role-model

 

https://www.onestowatch.com/artist/role-model

 

https://diymag.com/2019/11/13/get-to-know-role-mode

 

https://open.spotify.com/artist/1dy5WNgIKQU6ezkpZs4y8z?si=YLyclBOiTc-j_OBxzolZJQ

 

https://www.grammy.com/grammys/news/role-model-playing-lolla-first-time-omar-apollo-new-music-and-tour-dates

 

 

Sunday, September 20, 2020

Grant Achatz: A Taste of Modern Art


“People like to think the creative process is romantic. The artist drifts to sleep at night, to be awakened by the subliminal echoes of his or her next brilliant idea. The truth, for me at least, is that creativity is primarily the result of hard work and study.”

-Grant Achatz




 

If you’re hungry, the streets of Chicago are lined with options for any craving. But, if you have a few hundred dollars to spare and you’re looking for something more from your food, a restaurant called Alinea, in Lincoln Park, is the place to go. Grant Achatz, the Chef and co-owner of Alinea and two other restaurants in Chicago, is a world-renowned chef elevating the mundane act of grabbing a bite to eat to an experience of fine art. His artistic plating, unique presentations, constantly changing menue, and innovations to the overall restaurant experience have helped shape the frontier of modern cuisine.



 

After graduating from culinary school, Grant spent several years collecting ideas by working in the field. He cooked in restaurants in the US and Spain, before settling in Chicago. In those formative years, Grant credits Chef Thomas Keller, owner and chef of French Laundry in California, as the mentor who led him towards his own success. After working as executive chef at Trio, in Evanston, Grant followed in the footsteps of his mentor and became co-owner and chef of his own restaurant: Alinea.  

But, in 2008, Grant was dealt an extraordinarily cruel and ironic twist of fate. He was diagnosed with stage four tongue cancer, told the treatment was to have it amputated, and given two years to live. Grant overcame the odds; his cancer is now in remission and he luckily refused the amputation, but the treatments robbed him of his sense of taste for several years. In his episode of the Netflix show, Chef’s Table(season 2 episode 1), Grant explains that this limitation changed the foundation of how he creates. It forced him into divergent thinking; he could no longer rely on his palate, so he taught his nose. He had to make new connections, learning to create dishes with his sense of smell and memory of flavor. He also had to give up complete control and rely on his sous chefs to taste his food. Thus, his limitation caused him to innovate and experiment further.



 

If you’re interested in learning more about Chef Grant Achatz in his own words, I highly recommend watching his episode of Chef’s Table on Netflix. Grant has also co-authored a memoir called Life, on the Line:A Chef''s Story of Chasing Greatness, Facing Death, and Redefining the Way We Eat.

 https://www.alinearestaurant.com/site/people/

https://www.newyorker.com/magazine/2008/05/12/a-man-of-taste

Annie Leibovitz: A New Kind of Portrait Photography

Annie Leibovitz

My first experience with Annie Leibovitz's work was in 2015, when she photographed Caitlyn Jenner for the cover of Vanity Fair. The intimate setting of Jenner's home mixed with her relaxed poses intrigued me. As a hobbyist photographer myself, I wondered how Leibovitz was able to summon such natural-looking photographs that made it feel as if we were in Caitlyn's home, sitting across from her on the couch. I never liked normal portrait photography; it looked unnatural, stiff, and cold. Whenever I would photograph human subjects, I tried my best to make them laugh and relax into their seat before capturing the image. In Leibovitz, I saw a kindred spirit, someone who wanted to capture human beings in their most natural form.

Caitlyn Jenner, Vanity Fair, 2015, photographed by Annie Leibovitz

Annie Leibovitz's work is best described as a series of celebrity portraits. Her unique style involves bold colors and contrast, well-lighted scenes, and intricate backdrops. Her work is recognized and well-known these days, and has been for decades - in 1991, Leibovitz became the first woman to have a solo exhibition at the National Portrait Gallery. Leibovitz's notoriety has netted her clients like Miley Cyrus, Demi Moore, Serena Williams, and Beto O'Rourke. Before she was well-known, she most famously photographed John Lennon and Yoko Ono. Her photograph of Lennon and Ono was taken just hours before Lennon's death - it is believed to be the last photo ever taken of him. She refers to it as "the photograph of her life."

John Lennon and Yoko Ono, 1980, photographed by Annie Leibovitz

Leibovitz originally planned to be a painter, but while at art school, she took a photography class that inspired her to change the course of her life. When it comes to her creative process, Leibovitz says, "Everyone has a point of view. Some people call it style, but what we’re really talking about is the guts of a photograph. When you trust your point of view, that’s when you start taking pictures." Her reinvention of portrait photography involves taking people as they are in front of the lens, rather than posing them or putting them in unfamiliar outfits and settings.

An example of her differing style comes from when Leibovitz encountered one of her idols, Henri Cartier-Bresson. After he refused to let her take his photo, she followed him around, memorized his route to work, and waited on a bridge for him to come by. Once ambushed, he allowed her to take his photo. She captured him in his natural state doing one of his daily activities, which is unlike the process of most portrait photographers.

Leibovitz employs the use of mental imagery in her work. She refers to her "point of view" as the source of her incredible photographs. In order to standardize her uses of lighting and color, she must keep references in her mind as to how a true Annie Leibovitz photo "looks." When she looks at her subjects, she is able to imagine them in various poses, areas, and outfits to find the shots that will be worth setting up.

I believe that Leibovitz shows middle-c creativity with her work. She has not reinvented the camera, nor any of the physical processes involved with taking a photograph, but she has changed how a visual artist can view their subjects. To many portrait photographers, humans are dolls to be posed, or mannequins to showcase products on. To Annie Leibovitz, humans are people, and deserve to be treated as such through the art of photography.

Sources:
https://www.britannica.com/biography/Annie-Leibovitz https://www.theguardian.com/artanddesign/2019/mar/31/tricky-dicky-arnies-abs-annie-leibovitz-rolling-stone http://www.artnet.com/artists/annie-leibovitz/2

The "Dreamlike" Worlds of Murakami

Earlier this year, as the looming threat of the COVID-19 pandemic came into view, worldwide death tolls began an exponential rise, and Loyola indefinitely moved classes online, I found myself once-again reaching for the fiction of Haruki Murakami. In hindsight, I suppose it was a subconscious attempt to find solace in a world parallel to the one I found myself in—as I scrambled to shove my remaining clothes into boxes and said goodbye to my beloved Fordham dorm, I had trouble grasping the situation the world, as well as I, was thrown into. In essence, the events of the past six months have felt utterly surreal. This is exactly how I would describe the literary worlds of Haruki Murakami.

Murakami has written a number of fiction and nonfiction works 
in addition to short stories and personal essays. 

Murakami is a Japanese author born in 1949 Kyoto. After graduating from Waseda University in Tokyo, he opened and ran a small jazz bar for seven years—his knowledge and love of jazz eventually becoming a prominent motif in his work. It wasn’t until he was sitting in the bleachers of a Japanese baseball game—more precisely the instant American Dave Hilton hit a double—that he was struck with the possibility of writing a novel; “he went home and began writing that night,” the well-known story goes. Although I hesitate to call this an instance of insight because there isn’t really an explicit problem to be solved (unless, of course, he was searching for a purpose beyond owning a jazz bar), there certainly exists the elements of emotional experience and sudden awareness. It is interesting to note that Murakami’s “insight” isn’t necessarily specific; he wasn’t motivated to write a certain kind of story, but merely just to create. Although he has written a number of nonfiction works as well, I have chosen to focus on the creative process involved in the writing of his fiction, that of which has been translated into more than fifty languages and has sold millions of copies worldwide.

But, what makes him so popular? What is it about his stories that resonate with such a diverse audience?

For one, it’s the genre. Murakami allows fantasy to bleed into reality, creating worlds where the fears and mundanity of postmodern society are intertwined with omniscient “little people” and talking sheep. Most would agree he falls into the magical realism category, his fantastical stories providing commentary on metaphysics and human consciousness. The nature of Murakami’s writing is captured in his own words:

“For me, writing a novel is like having a dream. Writing a novel lets me intentionally dream while I’m still awake. I can continue yesterday’s dream today, something you can’t normally do in everyday life. It’s also a way of descending deep into my own consciousness. So while I see it as dreamlike, it’s not fantasy. For me the dreamlike is very real.”

The idea of utilizing a magical realism genre and writing from a dreamlike perspective, however, isn’t necessarily what makes his novels appealing; but, this combined with his writing process may be what makes it unique. According to an interview with the Paris Review, Murakami combines simple and easy-to-read prose with a seemingly complicated and bewildering plot, allowing the reader to get from A to B seamlessly while also forcing the reader to interpret for themselves why they are going from A to B.

The borderline idea of insight seen at the start of his career also carries into his actual writing process, for he mentioned in this same interview:

“When I start to write, I don’t have any plan at all. I just wait for the story to come. I don’t choose what kind of story it is or what’s going to happen. I just wait.”

This method of writing highlights the overlap between insight- and analytical-based problem solving. On the one hand, Murakami waits for “a new interpretation of a situation” to “suddenly spring to awareness.” On the other, the act of writing and editing is in and of itself a course of analysis. Implicit cognition is also likely at play in the way stories seem to abruptly emerge out of this “waiting.”

Covers of some of Murakami's works.

The inevitable critics of Murakami’s work, however, cite his inability to effectively restructure his thinking—an important aspect of insight—when developing new novels. In other words, some see his fiction as “cookie-cutter:” the same uninspiring prose with the same cats, jazz, and depression. Considering this, is it possible that Murakami’s presumable reliance on implicit cognition is negatively affecting his potential to create different stories?

Regardless, there is something special about the literary worlds of Murakami and his creativity that I—as well as millions of other readers—absolutely love. Whether you are looking for a story that seemingly reflects the surreal nature of our current world or just simply want to escape that world, Haruki Murakami may have something for you. 

(For those who are interested, I recommend starting with A Wild Sheep Chase!)

------

References:

https://www.harukimurakami.com/

https://www.theparisreview.org/interviews/2/the-art-of-fiction-no-182-haruki-murakami

https://slate.com/culture/2011/11/murakamis-1q84-is-the-japanese-novelist-a-great-writer.html

https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199734689.001.0001/oxfordhb-9780199734689-e-23

https://www.oxfordhandbooks.com/view/10.1093/oxfordhb/9780199734689.001.0001/oxfordhb-9780199734689-e-24

https://static01.nyt.com/images/2015/08/16/books/review/16ERICKSON/16ERICKSON-articleLarge.jpg?quality=75&auto=webp&disable=upscale

http://tasseled.files.wordpress.com/2013/04/haruki-murakami-library-john-gall-design.png

Melissa Miranda: Cooking up the future of hospitality

 Melissa Miranda is a chef who owns a restaurant, Musang, which opened in early January. Once the pandemic hit, instead of laying off all her staff and cutting back on menu items she decided to reformulate her whole approach to dining. To Melissa, the community always came first to her and she felt that her restaurant could be transformed into a community kitchen. 

Melissa found growing up as Filipino women at times challenging. Her family had very few options of where they could go to get the ingredients for their traditionally Filipino dishes. When she returned to her hometown after studying as a chef in Florence, Italy for 6 years she realized that those few options her family had when she was little, had turned into one option, the store Foulee. The use of observation is very clear here. Melissa never forgot where she came from and wanted to fill a need for her community. She could’ve left and started her restaurant anywhere else, but instead, she came back home and realized there was an opportunity for her to do what she loved while giving back to her hometown. Melissa started out with doing pop-ups and was able to cook authentic Filipino food for those who had never tried it before. Many of the Filipinx people in her neighborhood said the food tasted just how they remembered and loved it in combination with the music and dancing also offered. This reminded me of the architecture movie and how Frank Gehry always accepted criticism and was able to mold his creations based on how people reacted. Melissa is able to adapt to what people want while still expressing her own unique ideas. 

She opened her restaurant, Musang(a tribute to her father), in January of 2020. A few months later covid hit and she decided to do takeout only, before the stay-at-home order for the safety of her employees. Everyone who works in the kitchen has a say in what goes on the menu. This shows the collaboration portion fo her creativity and being able to put other ideas into action without letting go fo her own. Her restaurant is a platform not just for her, but for everyone that works there to try out their ideas and hopefully have a restaurant of their own. Melissa wants Musang to be the last place all of her employees work before they open up their own restaurant or business. She teaches them about 401k plans and gives them benefits, despite the pandemic. She also divides tips by hours so that way pay is more uniform across employees in the front and back of house. Two days a week the restaurant makes free meals on a first-come-first-serve basis to those who need it in the community. 75% of their online orders include donations which helps them continue operating the community kitchen and paying the employees. 

One of her biggest influences was her environment. She grew up watching her father cook Filipino dishes and enjoyed helping him in the kitchen. Her family supported her after she received her bachelors degree in sociology and went to Florence to pursue her culinary dreams. Melissa wouldn’t be the chef and person she is without her family and community supporting her and now Melissa hopes to do the same so that she can help the future of hospitality get wherever their dreams might take them.


https://stories.zagat.com/posts/melissa-miranda-on-creating-community-around-filipino-cooking


Masego: The Creator of 'Trap House Jazz'

    Masego’s music ran chills up my spine the first time I had listened to it. It experimented with melodies and emotions, fusing various genres to create an entirely new one. Each song is unique, each performance improvised. Masego has changed the way we look at music, paving the way for a new genre he refers to as ‘Trap House Jazz.’

Micah Davis, known popularly as Masego, is a multi talented musician, deejay, and comedian. Born to two pastor parents, he grew up playing drums and singing in his local church where he developed his love for performing. His family moved around often, so Masego grew up in an ever-changing environment surrounded by all walks of life. By the time he reached college, he taught himself to beatbox and play the saxophone and keyboard. With his prior musical experience from performing in church, Masego was able to pick up these new instruments with ease. He began deejaying various parties for friends and gained traction with his immense talent in improvising beats. Soon he reached millions of hits on Youtube and was even featured in Vogue magazine.

    These on-the-spot creations knew no boundaries as Masego implemented elements of various genres he listened to growing up. Thus he created ‘Trap House Jazz,’ a genre that fused soul, R&B, dance music, and hip-hop. At the parties he deejayed, he met many people he considered ‘rough around the edges,’ and wanted to create music that represented the beauty in the grunge. He wanted the drums to strike a nerve but the chords and melody to soothe. Masego was inspired by those around him, namely the women that crossed his path. He mentioned a substitute teacher he wanted to impress with his music, and was so driven by infatuation that he perfected his skill. He frequently asked random people like Uber drivers and coffee shop clerks what their opinions were on life and love. Fascinated by the deep answers from seemingly ordinary people, he aimed to create music that excluded no one.

    Using looper pedal technology, Masego creates all his live beats from scratch. He implements beatboxing, several instruments, harmonies, echoes, and raps to recreate his album songs such that no performance is the same. He does not seem to know where he is going, but always finds it along the way. With a general idea of the music’s tone and message, he lets his creativity guide the creation. The driving force is something unspoken and inexplicable, but he uses the inspiration he gathers from those around him from their various sounds and souls.

    Masego plays with analogy in his creative process. He compiles elements from known genres of music to describe Trap House Jazz. While his music is reminiscent of R&B, soul, and hip-hop, no singular categorization perfectly fits his creation; it is simultaneously all and none. The analogy between pre-existing genres and Trap House Jazz allows the listener to identify with the music and be overwhelmed by its layers. Furthermore, his music is an analogy for the layers in people with a message that, like his improvised performances, the path you choose should have no constraints, no rules, and no guidelines.


“In 'Lady Lady,' Masego Puts 'Trap House Jazz' On Display.” NPR, NPR, 21 Oct. 2018, www.npr.org/2018/10/21/659347161/in-lady-lady-masego-puts-trap-house-jazz-on-display.