|Fresh camel's milk (Wikipedia)|
|Penelope Shihab with samples of |
her acne cream (Kristofor Husted/NPR)
What makes Penelope particularly interesting is her background and history and how she came to where she is now. In the Middle East, particularly in Jordan, starting a biotech company, let alone having it run by a a woman and having her act as the CEO of that industry, is almost unheard of. The creative process she followed was initially one of discovery. Much of MONOJO's initial research came in researching antibody production, especially in products that they knew, such as camel's milk. The research started back in 2005, but the idea for the product was not something that was immediate. Once she and her scientists came to research the antibodies and proteins in camel's milk, then came the idea to create a product for skin-care. From there led to trying to solve the problem that is acne. Her knowledge of the consumers in the Middle East led her to look to create an American business, where she works at Colombia University in Missouri, and has created the Skinue company.
For more information, the Morning Edition story can be found here, and the original story from NPR member-station KBIA in mid-Missouri can be found here. In addition, the Skinue official site can be found here, where you can find the products she offers and more details about the company.