If you’ve heard of OK Go, you probably know that they are a super creative band. They brought us the famous treadmill dance, and an incredible Rube Goldberg Machine in what is probably my favorite music video of all time. This month, they came out with a new music video called Upside Down & Inside Out. It’s filmed on a plane in zero gravity. They start out simply opening and closing their laptops, but then…it’s amazing. I don’t want to spoil it, so watch it below first!
Incredible, right? This was creative for so many reasons. It related to so many things that Howard Gardner wrote about in Creating Minds. This video has “mass appeal” (Gardner xix). It “blurred the lines between art [the music itself], science [it defied gravity], and technology [with the airplane and cameras used to film]” (xx). It exemplifies Gardner’s assertion that many creative breakthroughs entail “an intersection of the childlike and the mature” (7). Think balloons, piñatas, and bouncy balls but also laptops, grown men, and beards. The concept for this video was “divergent thinking” (20) because it was filmed in zero gravity. One lyric is “gravity's just a habit;” that sure sounds like divergent thinking! The way they filmed this also involved divergent thinking because it had to be done very strategically (more about that later)! Judging by how much fun they seem to be having, it seems that these creative individuals engaged in this activity “for its sheer pleasure” (25). Lastly, two of the four OK Go members are in Gardner’s proposed time of maximal productivity, “between ages thirty-five and thirty-nine” (26). This music video applies in multiple ways to Gardner’s ideas.
Now some interesting details about the video! Their challenge was making the video cohesive because it was strategically filmed in eight weightless periods of 27 seconds while flying in a parabolic flight maneuver. Total, they took 21 zero gravity flights over three weeks in order to make this film. The flight attendants were aerial acrobats. The band members were not, and as you can guess, they had to wear motion sickness stickers behind their ears. I found out that the cast and crew involved in making this video vomited a total of 58 times. Gross! But it was worth it. Are you interested in how exactly their creative process worked? Watch the video below. You’ll realize how insanely difficult it was to make. And they made it look easy! I’M OBSESSED.
Gardner, Howard. Creating Minds: An Anatomy of Creativity Seen through the Lives of Freud, Einstein, Picasso, Stravinsky, Eliot, Graham, and Gandhi. New York: Basic, 2011. Print.