On a "loup"

"We have to find creative ways to make shit happen"

Tobi Lou, a talented Nigerian rapper, singer, and song innovator, was born on March 19, 1988, in Lagos, Nigeria then moved to Chicago to establish himself as the well-known artist he is today. His parents, Olaronke Champion and Yomi Adeyemi, enthusiastically encouraged his pursuance in the music industry. At the age of 31, he gets his hip-hop flair from classic artists such as Biggie, Kanye West, and Common, and combines this with some of the popular tracks showcased on MTV, Fresh Prince, and Cartoon Network. Lou's love for cartoons can be seen in his talented and dynamic music videos where his animated visions can run wild. Lou is a light-hearted and creative artist who provides music that expresses the "happy vibes" he wishes to spread to the world.

Upon arriving in Chicago, Tobi Lou initially attempted to follow his athletic dreams and pursued a career in professional baseball but an unfortunate series of injuries led him back home and eventually to Los Angeles, California.

Catching a break in the music industry was no easy feat, however. Lou describes an encounter with a producer that almost hindered him from striving to further develop his voice: “My first meeting, you know, just having this A&R tell me, ‘Okay, yeah, we like what you’re doing, we think you’re great. I think you could be huge. What we wanna do is turn you into the next Flo Rida,'” Lou states. “That’s literally the first thing that someone of any importance in the music industry told me after being ignored for so long. I took those words and I didn’t really know what to do.” He took this commentary and ran with it and just miles outside of Hollywood, the young Tobi Lou then focused on developing his signature upbeat music and visual content, striving to avoid more comparisons to contemporary artists ahead of him in the field like Chance The Rapper. According to Tobi Lou, this well-needed time away from home empowered him by providing the space to grow as an artist and begin to refine what he refers to as the “Tobi Lou feeling,” a sensation which he sets out in every recording session to impart on his audience.

Following Gardner's transformative process through which the locus of flow experiences a shift during an individual's immersion in a domain, the dream that Lou had once seen as being unattainable is now in his grasp and he continues to change up his style in order to keep himself and his listeners forever on their toes!

In Tobi Lou’s creative process, he never begins creating music with an ulterior vision in mind. He sits down with his pen and paper and “just starts” (without a plan in mind) to compose. Through this process, his lyrical creation come to life without being forced and leap off the page into animation ideas for his music videos. Discovering this method of creation done in stages has proven to be his holy grail. While exuding an aura of self-confidence and blessing the world with his impossibly infectiously upbeat tunes, Tobi Lou is far from failure.

Works Cited:

https://ans-wer.com/tobi-lou-age-wiki-height-net-worth-ethnicity-bio-real-name/
https://www.allmusic.com/artist/tobi-lou-mn0003698067/biography
https://i.scdn.co/image/218968283835c688eaca8598d65b51619b992ea4
https://mixtapemonkey.com/artistpic/445.jpg
https://www.youtube.com/watch?v=1CjM3NLjXnE