Wednesday, October 30, 2019

Rico Nasty: Staying Angry and Creative in a Gen-Z World



Image result for rico nastyMaria Cecilia Simone Kelly, known more commonly as her stage name “Rico Nasty”, and her music are fundamentally a product of Missy Elliott’s break into the hip-hop and rap scene in the late 90’s. Rico, 22, is also what I see as a distinctly millennial and Gen-Z artist, that deals with the rapid pace of technological development as they grew up, which affects their seeming responsibility of constantly producing music, maintaining a strong relationship with fans, and “staying relevant”. This, however, has not lessened Rico’s creativity.

Also hailing from the DMV area, similarly to Missy, Rico received her stage name from bullying both the African-American community and the White community. As a biracial, afro-latino woman, racial discrimination was a part of her daily life going to a private boarding school at first, and then eventually being expelled and going to public school. Rico Nasty refers directly to her Puerto- Rican identity. Rico says that this comment empowered her to me more unapologetic about herself, and to bring and channel anger to all of her artistic work.

Image result for rico nastyLike Missy, in middle school and high school, Rico spent time away from school to pursue her interests, namely painting and music. She was very inspired by Picasso, Missy Elliot, Beyoncé and Rihanna in this process. She sees these artists as “standing alone” in their respective domains of music and art, which inspired her to do the same. Her father, more commonly known as the rapper Beware, actually had little to no influence on her becoming a rapper herself, she remarks. She was  pushed by her former boyfriend Brandon, who passed away soon after she found out she was pregnant with his child, who saw themes in her drawings, paintings, and lyrics that were unique and novel. His passing, and eventually, the birth of her son Cameron, motivated her to make music her career. In this way, Rico is very intrinsically motivated by these relationships.


What is creative about Rico is how anger plays a role in her music. She often also refers to herself as “Trap Lavigne”, showcasing the unintentionally blending of anger and sadness of Punk music to her rap. Her most recent mixtape, Anger Management speaks to how Rico deals with the anger and
 sadness in her life through her music; she truly embraces these emotions. Anger Management invites her fans and audience to do the same. The beats and sounds are loud; Rico is often yelling more than she is, in the traditional sense, rapping. It is characteristic in many ways of how millennial and Gen-Z’ers are dealing with the current socioeconomic, cultural, political and environmental context impinging on their lives, with unrelenting anger.

Image result for rico nasty
Many have scorned Rico’s use of anger, in a very similar way to how Missy Elliott was received by the field by embracing her body and sexuality so unapologetically in the late 90’s and early 2000’s. Rico responds by saying, it is a part of her, but she is always reinventing herself, whether she is Rico, Tacobella (another one of her softer, sadder aliases from another mixtape), or Trap Lavigne. Her creative process relies on this constant reinvention and immersion into her aliases. Similar to Missy, she is not attached to one representation of herself and her work, and is constantly changing up her clothes, music videos, and subjects in her music. In this way, Rico says she paradoxically consistent. Her fans can count on her for something new. Growing up in the Internet age, it is natural for her, she says, to maintain a strong relationship with her fans, who have the expectation that she will be able to keep up with pace of relevancy that comes with the Internet age. I see her becoming as timeless as Missy Elliott, even this early in her career. Additionally, like Missy Elliott, she seeks to distinguish herself as a female rapper. In her song Hatin’, very much reflects Missy Elliott’s She’s a Bitch, where they both reflect on their isolation amongst male rappers in the entire domain and field, but even amongst female rappers themselves. Isolation is a major part of both their creative processes.

Rico Nasty’s music can help us reflect on how we evaluate creativity as a generation. With constant change, how do you be unique in a way that can impact others? In reinvention always necessary? How do we stay true to ourselves in a constant upheaval? Rico’s answer?: Do what you love and don’t give a f**k.


-Lauren 

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2 comments:

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  2. Hello,
    I really enjoyed reading about Rico Nasty. I initially heard about her from her duets with Doja Cat (which is someone I think you'd be interested in writing about), and her feature as a part of the 2019 XXL Freshman Cypher. I think her witty lyricism and angry flow that she presented on the cypher was interesting, and helped her stand out from some of her contemporaries (such as Megan the Stallion). I also really liked the observation about how she always brings something new to the table, and switches it up. In the cypher, I remember her having crazy makeup, with her lyrics being definitely jarring yet memorable. Also, I think her motivation to continue music even went beyond the death of her boyfriend, as she planned on becoming a pediatrician. However, the environment of the hospital, combined with her personal experiences led her to a change of heart, thus adding to that notion of intrinsic motivation, as she made this introspective discovery that she would rather do music than medicine.

    Here's the cypher: https://www.youtube.com/watch?v=1OxiVc9aUcE

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