Wednesday, March 6, 2024

Quiet Leaders: Enya

Today, the music industry is often dominated by artists who display their talents loudly and proudly. Whether going on grandiose tours, attending public events, or actively using social media, many stars today live life completely in the public eye. There exists however a subsection of artists, introverts of the public sphere, that have gained success through different methods. Enya, born Eithne Pádraigín Ní Bhraonáin, is an Irish singer-songwriter who is notoriously known for her intoxicatingly ethereal music. Growing up in the 1970’s/80’s, she gained international prominence as a member of the Irish folk band Clannad, before swiftly launching a highly successful solo career. Enya's unique sound combines Celtic, new age, and ambient music elements, as, defined by her cinematic vocal harmonies and emotional arrangements. Often deemed the “Queen of  New Age Music”, Enya’s original breakthrough was seen through her album, "Watermark" (1988). Throughout her career, Enya has released several globally acclaimed albums, including "Shepherd Moons" (1991), "The Memory of Trees" (1995), and "A Day Without Rain" (2000). Enya’s time-consuming creative process often leads to wide gaps between album releases. Nevertheless, her distinct music style and enchanting vocals have continued to keep fans young and old entertained.

Enya’s creative process is both meticulous and innovative, requiring an immense amount of time and energy. Collaborating closely with her longtime business partners, Nicky Ryan and his wife Roma Ryan, Enya has maintained a small cohesive team capable of creating widely popular work. Roma’s lyrics are often inspired by literature, history, and personal experiences, which are brought to life through Enya’s melodious voice. Enya takes the lyrics and composes music that complements these themes, employing her mastery of layered vocal harmonies and wide knowledge of various instrumentals to achieve her distinctive sound. Enya’s creative process harnesses an almost cinematic feeling when one listens to her music. Her recording sessions are defined by meticulous attention to detail, relying on complex instrumental tones and soothing vocals. Enya has typically released albums several years apart throughout her career, highlighting her key attention to detail and desire to prioritize quality over quantity. Releasing 8 albums over the span of 37 years, Enya has sold just under 90 million albums. For context, Taylor Swift, debatably the most popular artist of today, has sold around 115 million albums in 20 years. Enya's commitment to staying true to her brand, maintaining artistic control, and her dedication to sonic excellence greatly contribute to her enduring success in the music industry. 



With that being said, Enya is not your average pop star. Although her music doesn’t necessarily fit into the same categories as notorious stars of the past and present, ie The Beatles, Michael Jackson, Taylor Swift, and Adele, she has amassed an audience of similar numbers. Enya’s desire to remain beyond the spotlight has earned her near-enigmatic status. Her stark independence has led her to live a quieter life. By never marrying or having children, Enya has been able to focus more on her career. When discussing her creative process in an interview, Enya (53 at the time) explained how maintaining relationships, especially romantic ones, became nearly impossible during periods in which she was deep in her work. She has been known to live a quiet and secluded lifestyle, residing in a castle in Manderley, a suburb of Dublin. Despite her fame and success, Enya has maintained a distance from the typical celebrity lifestyle, rarely granting interviews and keeping her private affairs away from the spotlight. Her focus has consistently been on her music, and she has been known for her dedication to the creative process and the quality of her work. 


Throughout history, the one seen as the "strongest" or "most powerful" usually succeeds in their pursuits, be it the largest lion securing a mate or the fastest cheetah hunting the most prey. In both cases, these animals enhance their chances of thriving in their environment through observably dominant traits. Human society is no exception when it comes to favoring these more extroverted or commanding qualities. When one examines notorious contributors to any industry, they often follow a trend of being both gregarious and outgoing. Enya however is not your average champion. Working away from the spotlight, Enya has been able to foster a successful career without the typical glitz and glam associated with fame. In The Creative Spark by Augustín Fuentes, early humans are depicted in a unique light, often favoring more inquisitive and creative qualities to improve their chances of survival rather than brute strength. Early humans were not at the top of the food chain, thus preventing them from simply conquering the animal kingdom through force. If anything, they were often on the run doing whatever was necessary to avoid the next predator. Early humans had to rely on tools, rational thinking, and patience to evade predators and capture prey. These more conceptual qualities are most definitely signs of an advancing species, but also speak to the creative methods humans had to employ to survive. Similarly, Enya is a stark contrast to artists like Taylor Swift, who through exquisite marketing and grand tours has captured the gaze of the world. Taylor’s presence has been felt around the world. Whether it be through massive economic shifts or even earthquakes near her tour stadiums, Taylor’s fame is anything but quiet. Enya on the other hand has captured an audience through more simple means. This however is not to say that Enya has not had a successful career, far from it. Her career instead was simply founded on more humble grounds. 



https://bestsellingalbums.org/artist/3937

https://www.belfasttelegraph.co.uk/life/features/enya-love-can-be-difficult-as-boyfriends-tend-to-get-jealous-when-they-learn-i-need-space-to-write-music/34217179.html

https://www.cnn.com/2023/07/27/entertainment/taylor-swift-seismic-activity/index.html


3 comments:

  1. Clark, before reading your post I assumed that creativity was a tangible concept - a product that one touches or sees. I am glad you introduced us to Enya, being able to focus on herself rather than the status quo and having the personal motivations to push music screams creativity. The only thing I have trouble wrapping my head around is whether or not she would be considered an individual who practices Little c or Mini c creativity? I really liked how you tied The Creative Spark into your analysis of Enya, the principal in the book is found in her life. Enya’s path connecting with people at a deeper level mattered more than fame or money.

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  2. I've always found it interesting how many times success is measured by how big of a public figure someone is yet Enya seems to be a very successful artist despite this fact. Big public figures often feel pressured to release something leading to them churning out products super fast without having time to actually work on them and make something creative. It's interesting to see how seperating yourself from the public can have such an impact on the types of products someone makes. It seems like Enya doesn't feel any pressure to release new music which allows her to make what she wants at her own pace. I feel like it's pretty apparent that pressure and stress will lead to rushed work which is quite a bottleneck for creativity. Enya is definitely a good example to illustrate how important time is and how it has allowed her to create her music.

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  3. I really appreciate the title of your post, Clark. One of my favorite books is called Quiet Power. Written by Susan Cain, it details the capability and influence introverted people have because of their quiet personalities; hence, they wield “quiet power.” Introverts display leadership through acting as a role-model or speaking in a thought-out manner. Your post reminded me that an introvert’s power is also their humility and the gravity they possess by being thoughtful and deliberate in the product and person they present to the world. Enya carefully crafts her work, taking years to generate, lyricize, and produce music, the end product being a brilliant piece showcasing her own unique sound. I love that she chooses to live a quiet life by remaining very private and not leaning into her vast fanbase for validation by giving interviews whilst also not showcasing her popularity. She is a standout leader within the music industry, a dedicated musician with nearly as many albums sold as Taylor Swift. I found it fascinating that her creative process is so involved and requires so much dedication. I appreciate her ability to remain humble and quiet while still being a pillar of the pop/indie genre. Enya's quiet but inspiring leadership within the music industry is astonishing and fascinating!

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