When I sat down with my group for our creative group
project, I was struck by the overwhelming challenge that lay before us. Not
only did we have to discuss arguably one of the most creative and influential
individuals in psychology, we had to do it for a class centered on creativity,
and therefore inevitably, the presentation itself had to be creative. Sitting
around the table we all murmured some variation of the same statement: “ I am really
not creative enough to come up with something like this.” To this point, much
of the lectures, readings, and other materials in class have focused on what
makes individuals creative. Through examining things such as the interaction of
intelligence, creativity, and various personality characteristics we try to
quantify “big C” creativity. Ultimately we are attempting to determine what
makes these individuals different from ourselves.
In searching for the next creative thing to discuss on the
blog I cam across a TED talk by David Kelley, which centered on how to build
your own creative confidence. Instead of putting creativity on a pedestal,
treated as an unachievable ideal, Kelley suggests that the only thing that keeps
people from being creative is the lacking confidence to create.
Through the discussion of a childhood friend’s art project
that another student criticized, Kelley invokes a scenario to which we are all
exposed. Through the criticism of others, whether it be intentional or not, we
as individuals opt out of being creative, determining that creativity is for really unique and intelligent
individuals. He discusses how everyone from students to CEOs of major companies
claim to lack this supposedly innate ability to be creative.
Inspired by Bandura’s incredibly successful model of overcoming
phobias centered on self-efficacy, Kelley realized that these ideas could be
applied to creativity. Through a series of small steps and training, people can
be instilled with the confidence that they are creative individuals. This
example is exemplified through the story of a GE employee who realized that
almost 80% of children needed to be sedated to be able to cope with having an
MRI done in the GE scanner. After going through Kelley’s training in creative
confidence, the GE employee re-designed the MRI machine. He painted the machine
so that the kids were not scared and also had the operators of the scanner trained
by people who had extensive experience with kids. Following these changes only
10% of children needed to be sedated in order to be scanned by the MRI machine.
Kelley even quotes one of the children who, following an MRI scan, asked if she
could come back again the following day.
Driven by the goal of helping as many people as possible
regain their creative confidence that people so often loose. Kelley believes
that when people find this confidence, people often change their lives
direction toward something that truly makes them happy and ultimately produces
more influential and unique ideas. Ultimately, Kelley boils his teachings down
to one thing that I think is incredibly important and empowering as we finish
the semester looking at eminent creative. It is essential to stop looking at
creativity as a god given right and realize your own natural creativity.
Through self-efficacy we can all reach a level of creative confidence that,
although may not result in us formulating the next big C idea, can provide us
with quality ideas while also serving to help us realize and attain our own creative
potential.









