Danit Peleg, an Israeli fashion designer, has used 3D printing to redesign the way that people think about fashion. She is the first ever designer to have 3D printed her entire graduate collection. She has taken a concept, i.e. making clothes with physical labor, and completely revolutionized it in a very creative way. She used this idea as a solution to a problem that many people face, wanting a new outfit, yet not having the time, or space when traveling, to go and get it or pack it. She was at a conference and she had been traveling for a while. She needed new clothes and her solution to this problem was to go to the 3D printer and print herself a new skirt. She started it the night before and in the morning all the pieces of the skirt were ready to be assembled.
The first ever garment she made, she felt so free an empowered because she could print and design whatever she wanted, from skirts, to tops, to shoes. In this moment we can see that intrinsic motivation that Gardner talks about on page 25. This feeling liberty and empowerment drives her need to have “creative solutions to problems…when [she] engages in an activity for its sheer pleasure,” meaning 3D printing clothes (25). This explains why she continues “to engage in the area of [her] expertise despite its frustrations” and problems.
One of the problems that she ran into was that she was very dependent on big and expensive 3D printers. Each garment took a lot of time to print, for example, some of her garments took about 300 hours to make. Lastly, the fabrics she was working with were very fragile and sharp, sometimes cutting the models wearing her clothes. She took her creativity and ran with it, however, and was very flexible in creating solutions to her problems. She called an architect who helped her design better fabrics, and solved the issue of the fragile and sharp fabric she was working with before. Nonetheless, she still have the issue to time management and the inconvenience of 3D printers.
With the technological advances being made every day, she is really positive that 3D printing will become more readily available, making it cheaper and faster. She hopes to be able to use materials such as cotton and silk and make it so that people can just print and design a custom fit to their bodies right from their home.
I think that this is a really creative idea, because it’s one that really shows that she thought outside of the box. She is the first one to ever 3D print her entire collection, while 3D printing has been around for about 30 years, she is the first one to really go the extra mile and do something extraordinary that revolutionizes the world of fashion.
Here is the video if you'd like to learn more!