Imagine traveling without the constraints of language knowledge (or lack there of). While at times it seems that our globalized world already connects people in all parts of the world, we have not yet overcome the barrier of language. Andrew Ochoa, as the CEO of Waverly Labs, has created ear buds that transcend linguistic barriers that have once kept people apart. The Pilot Translating Earpiece translates between speakers of different languages in real time.
Here's how it works:
As the video demonstrates, the small device truly has the ability to connect people that realistically never could have communicated. The Pilot Translating Earpiece translates between 15 languages, contains a noise canceling microphone, uses bluetooth technology, and has enough battery life to last a full day. Available languages include French, Italian, Portuguese, Spanish, and English for no additional cost. Users may also purchase Arabic, Mandarin Chinese, German, Greek, Hindi, Japanese, Korean, Polish, Russian and Turkish this fall. As a creative business person, Andrew recognized that function is not the only determinant of a product's success. He sought to make it fashionable, largely by making the device compact with the option to choose one of three colors. The product is currently priced at about $300, but sales are pre-order only.
Andrew's creativity sets his business apart from google-translate. The Pilot was motivated by an encounter with someone with who there was no common language, therefore no ability to communicate. This is a clear example of creative problem solving. He then used his resources and internal motivation to team up with five experts (the members of Waverly Labs) to develop a real product that could serve as a solution to the problem.
Though at the moment Andrew may be considered "small c creative," in the future that label may change. Initially, I imagined that this product could be a replacement for traditional linguists and translators. There also seem to be potential militaristic and diplomatic uses of the Pilot. Developments along these lines would be revolutionary, enough to move Andrew from "small c creative" to "big C Creative." While the potential uses of the Pilot are still unclear, it is yet another example of creative problem solving that can change the way and ease with which we live.