Ever spent long nights working on a project that just doesn't seem to get done? We've all been there. Working into the wee hours of the night can prove to be a tiring experience, to say the least. Many times, we face idea block and need write and erase our thoughts many times. Instead of using and reusing paper, you can buy IdeaPaint and transform walls into dry erase boards.
An idea bubbling since 2002, John Goscha and friends created paint that turns your walls into dry erase boards. IdeaPaint minimizes a step when looking for a place to work. Instead of buying dry erase boards and wheeling them in and out of your space, you can simply buy the paint and have a permanent solution to needing more space to work. This is a reusable and environmental friendly way to continue fostering ideas. It is also a positive solution for collaborative workplaces where wheeling a whiteboard in and out can be tedious.
Goscha and his friends recognized there was a problem when they were in college. They were working on a project and covered all of their walls with paper, but every time the paper ran out, they had to rip it off the walls and put more paper up. They soon realized this was ineffective and there had to be a better solution. Goscha used analytical thinking, as discussed in Van Steenberg's article, to solve this problem. Unlike insight thinking, he immediately recognized the problem and used mental imagery to find a solution. He knew exactly what he wanted, so he looked online and was shocked to find there was no paint that could turn walls into dry erase boards. When realizing that his solution did not exist, he got to work.
Goscha found many failures with his creation; he had to go through multiple labs and even more partners and fundings until he finally invented the perfect formula. Since then, IdeaPaint exploded and has been an enormous success.
I first heard of IdeaPaint last summer at my fellowship. We were redoing the office and almost every employee requested a wall to be painted with IdeaPaint. Similarly, all of the collaborative workspaces were painted with IdeaPaint. This is common in 1871 as well, a collaborative workspace in Merchandise Mart. We even have IdeaPaint walls here at Loyola, such as in Engrained Cafe. IdeaPaint is a way to create more space to think with respects to the environment and efficiency.