Pokemon Go was released the past summer, and was introduced to a lot of public acclaim. For months(and even now) the world saw everyone walking around glued to their phones trying to catch digital creatures.
Originally starting as an April Fool's Prank collaboration between Google and Nintendo, the popularity of the idea was highly received. The men behind Pokemon Go were Satoru Iwata, who was the former president of Nintendo, and John Hanke the CEO of Niantic Labs. Iwata became the public face of the company a while back when he focused Nintendo's reach to the mobile gaming world and social media. Unfortunately the game came out after his death, but the CEO of Pokemon accredits Iwata for collaborating for 2 solid years to create the Pokemon Go project. Hanke believes that augmented reality games are a great way to shape the future, as he transitioned from a VP at Google to founder of Niantic Labs, a startup gaming company to combine Google's GEO technology with gaming. Their first release Ingress was moderately successful, but it was Pokemon Go that put them on the map. He believes that video games that offer a meditative effect should be applied to the outside world. As a quote from a Niantic employee "John wants people to out into the world. He’s stuck by that vision that the world is a great place to be present in, not behind a computer screen. It’s a very noble cause".
The game was groundbreaking to say, because it was on the forefront of a new generation of games. It showed the new technology of augmented reality, especially on such a large scale integration of mobile technology and real life. It also motioned at video games that lead to a real life connection with other people.
Above is a picture where over 5000 people showed up for a Pokemon go gathering.
Pokemon Go shows that innovation clearly does not stay within restricted boundaries. Pokemon Go bridged the digital world with the real world through an everyday device such as the smart phone. Various combinations of technology, and the perseverance of vision like that of Iwata and Hanke allowed for such mold-breaking products to be made. It was through the Big-C creative mind of Hanke, who wanted to implement on a global scale a augmented reality video game that allowed for the people to do an action that involved video gaming and the real world. It also points to the intrinsic thinking of Hanke to implement video gaming into real life and the willingness to collude with major collaborations between Google, Niantic Labs, Pokemon, and Nintendo.