But what if you didn't have to worry about that problem? What if, you didn't have to worry about finding that perfect tension preference or that know that is just right when it comes to tying your shoes: what if the shoes did it for you. That fantasy becomes a reality in the brand new Nike HyperAdapt 1.0, the first performance vehicle for Nike's latest platform breakthrough, adaptive lacing.
So how does the shoe work? The shoe translates deep research in digital, electrical, and mechanical engineering into a product designed for movement. "When you step in, your heel will hit a sensor and the system will automatically tighten," explains Beers. "Then there are two buttons on the side to tighten and loosen. You can adjust it until it's perfect." The shoes are extremely lightweight and rechargeable, able to run for about 2 weeks depending on how often it is worn and how much adjusting is does. The sole of the shoe even displays the shoe's battery life, and it is also where consumers charge the shoe.
For Hatfield and Beers, the idea behind the Nike HyperAdapt centered around solving a problem, the fact that every person has individual idiosyncrasies and a unique preference when it comes to shoelace tension. Their creation solves that problem by adjusting on the fly to people's own comfort. As innovators at Nike, they are experts in the needs of athletes and are always trying to find ways to improve their every day experience, which then translates down to the regular consumer. In addition, collaboration played a large role in the invention of the shoe. Hatfield and Beers were equally responsible in developing the technology and design behind the HyperAdapt, as they collaborated not only with each other, but innovators and athletes to perfect the shoe. The Nike HyperAdapt is the perfect solution to individual idiosyncrasies in lacing and tension preference...all for the low, low price of $720.