Jeremy
Scott is an American born fashion designer and creative director of the Italian
House of Moschino. He is most known for his collaboration with Adidas footwear
and the Moschino brand. Many other know Jeremy Scott as the collaborative
designer for artists such as Katy Perry, Rihanna and k-pop star 2NE1. He is
quoted to be the first designer to "pull the two worlds of high fashion
together with this ultimate pop/ commercial/ world-renowned music".
Jeremy
Scott is known to be influenced by music in his creative process. He states
that music “ is part of the whole creative process of fashion”, underlining how
the juxtapositions are what he likes to focus on. He explains how " this
idea of things that don't normally go together, or we find unexpected together
or something that has this twist-- that's what excites... and inspires" his
creative process. He also explains how he pulls the significant elements of his
life when he is designing a new line. This explains his first show after
signing with Italian house of Moschino. His line was mainly about McDonalds
fast food label. He explained that he chose this overarching theme to embrace
the fast fashion element as well as his attempt to convey joy that McDonalds
has on many people's everyday life. 
Jeremy
Scott did not automatically start as a big C creative. He had his fair share of
hustling in the fashion industry moving to Paris after graduating from Pratt
Institute in fashion design. He started from sleeping in the metro from time to
time until given the opportunity to present his works. Without much luck he decided to create and
launch his own brand. But he managed to cement his reputation in the fashion
industry as a "cult label" and as a way of protesting, ultimately landing him the spot of creative director for Moschino. His fame in
Asia is especially prominent, it's as though he has built himself an empire, selling out
almost instantly after a new line is introduced.
https://www.theguardian.com/fashion/2014/sep/14/jeremy-scott-fashion-designer-moschino
https://www.billboard.com/articles/columns/the-hook/482512/jeremy-scott-behind-the-seams
https://en.wikipedia.org/wiki/Jeremy_Scott#Early_life_and_education
https://www.tumblr.com/search/2ne1%20jeremy%20scott
https://www.vanityteen.com/jeremy-scott-a-great-fashion-designer/
https://www.theguardian.com/fashion/gallery/2014/feb/21/jeremy-scotts-debut-runway-collection-moschino-pictures-spongebob-squarepants
He sounds like such an interesting guy. I love that he uses music as inspiration and part of his process in creating new fashion lines! He seems to be another creative that has struggled through hardships and sleeping without a home to spend more hours on his products that eventually led him to be a big C creative. A really neat story and his inspirations for his different fashion lines are very cool.. McDonald's clothes... love it.
ReplyDeleteAwesome post! He's such a talented individual and you can truly see how passionate he is about his work as it really permeates in his designs as well as his brand. I agree that he is definitely a Big C creative as he started in more humble beginnings, and now has cemented himself as a very influential person within the fashion industry. That in itself is a big statement. I see a lot more success coming his way throughout his career, and he definitely deserves it.
ReplyDeleteThis was a really fun and interesting post! He seems like such an intriguing person. Before this class, I never even considered someone who creates in one domain to find inspiration in another. But it's been so interesting to learn about just how commonplace it really is.
ReplyDeleteI've heard of Jeremy Scott before, he designed some pieces for Miley Cyrus that were definitely out there, even for the fashion industry. I think to be a Big C in the fashion industry takes a lot of work because there are so many people competing to have the next creative brand and that "it" factor. I think Jeremy Scott has been able to do that will his label and designs. His pieces are very memorable and they have changed how people view high fashion mixing with pop culture. Great post!
ReplyDeleteVery cool post! I never knew anything about the mastermind behind Moschino's irreverent pop-art garb. I love that he takes inspiration from other fields like music, and that he came up from nothing to become such an influential player in the world of fashion. His clothing definitely makes a statement with its brash reworking of corporate logos (whether it attempts to undermine or reinforce consumerism I'm not so sure :P).
ReplyDelete