Monday, November 26, 2018

Janelle Monáe: She's Got the Juice


Janelle Monáe’s existence—from her wardrobe to her music—defines her sense of self through reliance on her roots. She draws direct inspiration from her family forbearers, as well as from the larger traditions of Black American culture. However, the practice of using the uniforms and musical constructions of those who came before her flies in the face of what Todd Lubart considers to be Western creativity. He says that in the West, creativity is defined by what’s both novel—“original, not predicted, and distinct from previous work”—and appropriate—“is useful or fills a need.” Monáe’s work is purposely similar to previous work. Its genius, then, lies, in its appropriateness. Janelle Monáe’s pop culture presence is uniquely suited to the social politics of the early twenty first century.

Although Monáe has recently broken from her fashion modus operandi, for many years she was known for her red-carpet uniform of black-and-white. And it was a uniform indeed. In a 2013 interview with the Huffington Post, Monáe said, “I’m a minimalist by heart, but a lot of it had to do with me wanting to have a uniform like the working class, like my mom and my grandmother.” Interestingly, despite purposely attempting to recreate something from the past, Monáe’s wardrobe is instead something refreshing and unique; Vogue’s Janelle Okwodu observed that in replicating the uniforms of the past, “Monáe has crafted one of Hollywood’s most individual wardrobes.”

Monáe’s most recent album, Dirty Computer, has also drawn on the historical. Specifically, she wanted to include the legacy of Afrofuturism in her music. In an interview with Billboard Magazine, Monáe said she wanted to reflect and pay homage to Afrofuturism because “I feel like it’s a great time to be presenting the projects that you have in your heart. If you grew up being rejected or teased for being a science-fiction nerd or geek and you were black, to me this is the time you would be celebrated,” and for her, the genre of Afrofuturism (think Olivia Butler or Black Panther) is a perfect way to “[tell] our stories from our mouths and through our own eyes.” In this way, Monáe’s recycled sound profile is appropriate—it fills a need to tell stories in an individual-centric light.

Janelle Monáe’s work is very creative because of how appropriate it is to the current climate, and I believe that although it does not fit Lubart’s definition of novel, applying an old aesthetic in a new context does indeed create a newness that allows the work to be truly creative. By doing so, Monáe creates a fresh look on the history of herself, and fulfulls what she views as her artistic responsibility: “it’s about taking a journey that might not be often taken, and in doing so, being an example of the belief that we don’t all have to take the same coordinates to reach our destination.”


6 comments:

  1. I don't watch music videos very often, but I've probably seen the one's from Dirty Computer at least a dozen times already, and I've loved the choreography, the costumes, just the entire aesthetic, really, more every time. I love how you describe Janelle Monáe's work as "a fresh look on the history of herself," to emphasize how she draws on her past to create something new and infinitely interesting. I thought your description itself was almost poetic and your analysis spot on.

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  2. I´ve seen Janelle Monae twice in concert, once at the Taste in Chicago in 2014 and recently during her Dirty Computer tour in Chicago. What makes Janelle so wonderful and creative is that she isn´t afraid of making her music about difficult topics and incorporating parts of her heritage. Furthermore, I love that she makes every part of her image both a message and an art. At her concerts, she makes each one its own music video and visual experience for the audience. In general, I loved how you approached Monae's creativity and how she redefines creativity and responsibility for artists.

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  3. I love Janelle Monae! This is a great look at how her work is radically different from everything else that is being done right now by paying homage to the past. She puts so much artistry into everything she does, and I love how you wrote about her challenging traditional notions of creativity.

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  4. I love Dirty Computer and some of her past singles! It was great to learn more about what her roots are and where she sees herself in the music industry! I never knew so much went into planning her outfits but it is great to know that now and I will definitely keep a lookout for her in the future in the world of fashion!

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  5. I had no idea that her style possessed as much forethought/relation to where she was at in her creative journey, and I thought it was really interesting how different her red carpet looks are, and her music video outfits are. I also enjoyed reading about her turn towards afro-futurism, and how it impacted her music and art.

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  6. I LOVE Janelle Monae!! I wish I could have seen her Chicago concert, she is so groundbreaking and very well spoken. I really appreciate the steps forward she has taken for women in music, as well as the LGBT community.

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