It's 1 a.m.. You have a paper due first thing in the morning, and it's still 500 words short. However, you've stumbled down into a notorious YouTube rabbit-hole Dr. Morrison alluded to in class last week. Next up on the Recommended For You is "Pastry Chef Attempts to Make Gourmet Takis." Your curiosity has never been so piqued. You click on it. Thus begins a several hour long binge of videos, watching pastry chef Claire Saffitz whip up gourmet pop-tarts, hot pockets, and even mentos.
The "Gourmet Makes" videos first appeared on YouTube in 2017 on the channel for food magazine Bon Appétit, where Saffitz became a senior food editor in 2013. In her very first episode of this series, Saffitz made gourmet Twinkis, and she very quickly became a YouTube sensations, with most of her videos racking up millions of views.
A lot of her creative process is analogous thinking, where she takes an original snack, and completely dissects it in order to figure out exactly what it's made up of. She then attempts to make an healthy, analogous form of the snack without all the processed junk.
In a recent interview, Saffitz mentioned how she didn't originally want to be a chef, but actually found the passion for it after she graduated from college. She found her way into the YouTube food world seemingly by accident, after discovering the world of food media that anyone who has an Instagram knows far too well about.
Her series of "Gourmet Makes" has obviously been well-received by the field of culinary media — one only has to point to her massive social media following and the popularity of the shows. Saffitz's works fill a much needed space in the YouTube world with a kind of creativity people didn't even know they were looking for. It's unique kind of creativity because while, technically, the product is not new, the process is. And each process for each product is also unique. For me, it's Saffitz's ability to take something that already exists but make it in an innovative way is what makes me a fan of her work.
I love watching Claire's videos. I'm always amazed how she can get so close to the original product relying and such little information. I also live how she never gives up when she fails. Good post
This is such a good person to write a blog about! She is such a fascinating person and even more interesting to watch. I like how she adds her own elements and creativity to everything she makes.
Madison — Claire is definitely a huge sensation and I love her work! I think something else that stands out to me when watch Gourmet Makes is the aspect of collaboration Claire uses when creating her dishes. The kitchen she works in allows her to bounce ideas off of those with similar knowledge of food and the food making process.
I LOVE Claire! She and the rest of the Bon Appetit team are so fun to binge. I definitely would consider her a pro-C creative, mixing in her cooking skills with creativity, recreating classic commercial foods. I wish I had thought about this industry when I wrote my blogpost because I also enjoy watching Binging with Babish: a self-taught cook who recreates food from TV shows and movies. Great post!
Clare is for sure a pro-c creative. I know so many people who love her work, and she has even inspired me to start to try baking myself. She is really so creative, and I love the youtube channel Bon Appetite’s other series too. She has to go through so much work in order to get the perfect result.
Clare is definitely a Pro-C creative. I have been watching her videos for a long time and I love her work. She uses her skills and bounces her ideas off of others in the kitchen to perfect her process in recreating various commercial foods. She constantly tries again and again until she gets the result she wants.
Hello Madison, I love food youtube. I never really thought to write about any of the pro-c creatives that this part of the internet has generated, but Clare is definitely one of them. Clare, Babish, and Guga are excellent examples of food youtubers who truly take their passion beyond peoples expectations, and use youtube as a platform to share their creativity. Cooking, in and of itself, is built on the basis of innovation, with all these different cooks essentially competing to make the best possible dish, while also exploring combinations of techniques and ingredients that were never thought to be viable.
I love Clare and have watched every gourmet makes, but I never would have thought to write about her for a creative. I think its because her process is vaguely scientific and not the the typical creativity archetype. Still, Clare's process aligns with many other creatives: learning from failure, analogies, and talking to others in the field. Great choice for a post!
I love watching Claire's videos. I'm always amazed how she can get so close to the original product relying and such little information. I also live how she never gives up when she fails. Good post
ReplyDeleteThis is such a good person to write a blog about! She is such a fascinating person and even more interesting to watch. I like how she adds her own elements and creativity to everything she makes.
ReplyDeleteMadison — Claire is definitely a huge sensation and I love her work! I think something else that stands out to me when watch Gourmet Makes is the aspect of collaboration Claire uses when creating her dishes. The kitchen she works in allows her to bounce ideas off of those with similar knowledge of food and the food making process.
ReplyDeleteI LOVE Claire! She and the rest of the Bon Appetit team are so fun to binge. I definitely would consider her a pro-C creative, mixing in her cooking skills with creativity, recreating classic commercial foods. I wish I had thought about this industry when I wrote my blogpost because I also enjoy watching Binging with Babish: a self-taught cook who recreates food from TV shows and movies. Great post!
ReplyDeleteClare is for sure a pro-c creative. I know so many people who love her work, and she has even inspired me to start to try baking myself. She is really so creative, and I love the youtube channel Bon Appetite’s other series too. She has to go through so much work in order to get the perfect result.
ReplyDeleteClare is definitely a Pro-C creative. I have been watching her videos for a long time and I love her work. She uses her skills and bounces her ideas off of others in the kitchen to perfect her process in recreating various commercial foods. She constantly tries again and again until she gets the result she wants.
ReplyDeleteHello Madison,
ReplyDeleteI love food youtube. I never really thought to write about any of the pro-c creatives that this part of the internet has generated, but Clare is definitely one of them. Clare, Babish, and Guga are excellent examples of food youtubers who truly take their passion beyond peoples expectations, and use youtube as a platform to share their creativity. Cooking, in and of itself, is built on the basis of innovation, with all these different cooks essentially competing to make the best possible dish, while also exploring combinations of techniques and ingredients that were never thought to be viable.
I love Clare and have watched every gourmet makes, but I never would have thought to write about her for a creative. I think its because her process is vaguely scientific and not the the typical creativity archetype. Still, Clare's process aligns with many other creatives: learning from failure, analogies, and talking to others in the field. Great choice for a post!
ReplyDelete