It starts with some pretty freaky pictures like this:
Yeah. It's weird. It's also a duck. A stuffed duck. It comes from a series done by artist Kent Rogowski, who took some stuffed animals, turned them inside out, and took some pictures of them. Why? He wanted to get a new perspective on them. I don't know about you, but I've never really thought about what the inside of a stuffed animal looked like.
It's exactly how creatives think though. In class, we talked about Guilford's Alternative Uses Task, in which you'd name all of this different uses for a particular object. And people were scored on how original or elaborate their answers were. My prediction? Rogowski would score pretty gosh darn high on the test.
Don't connect with teddy bears? Maybe Japan is more your thing.
In Japan, most streets aren't named. Instead the blocks have names. So instead of living on Loyola Avenue, you'd live on Block 1. And your building number would be in the order of the age of the building, from oldest to newest. Confused? There's lots of illustrations in the article. It's confusing, but if you think about it longer, it totally works.
Or how about China?
Doctors there believe their job is to keep you healthy, so you pay them when you're healthy, and don't pay a dime when you're sick. Kind of makes sense, right?
It's all about the idea of taking ideas and turning them inside out, kind of like the stuffed animals. This way of thinking has led to lots of new products by taking what exists and turning it inside out.
It's complete "little c" creativity, full of problem solving and personal discovery. You're not creating something completely new, just looking at things in a way never thought of before.
Read this here: http://www.npr.org/blogs/krulwich/2012/03/02/147825237/inside-out-your-mind