At only 21 years old Mikkel Vestergaard Frandsen inherited the
family business and then completely revolutionized it. A profitable company which manufactured hotel
uniforms quickly transformed under the leadership of its new CEO into a business
that specializes in humanitarian products such as insecticide-laced mosquito
nets. However, the most revolutionary of
these products is the LifeStraw.
The
LifeStraw is a personal water filtration system intended to be used in
developing countries, during natural disasters, or in any other situations
where a fresh water supply is not available.
It has a relatively simple design.
It’s only ten inches long which makes it easy to keep with you at all
times, but within the straw, several layers of filters are held which contain
iodine beans and active carbon. These
purifiers are what create the drinkable water.
By sucking water through the layers of filters, users remove almost all disease-causing bacteria, viruses, and
parasites that inhabit untreated water.
So
far, the device has been distributed to over four million Kenyans along with
numerous others in Africa, Latin America, and Asia. At the cost of only $4, the LifeStraw has the
ability to filter an entire year’s worth of water
which translates to about 185 gallons. Not only is the product affordable when
compared to alternative filtration systems, but it is also efficient.
Vestergaard Frandsen never planned on being a
humanitarian or even an inventor when he inherited his father’s company. However, after learning that 884 million
people in the world are forced to drink from unsanitary water, he set out to
find a solution. He had no knowledge or experience
in creating water-filtration systems, and it was this lack of education that
allowed him to think outside the box to revolutionize the way in which water
can be filtered. In an example of divergent
thinking, Vestergaard Frandsen sat down and made a list of all the potential
ways he imagined water could be filtered.
After compiling this list, he took it to the experts and asked them if
his designs could become a reality. The
experts were enthusiastic about the design that would later become the
LifeStraw. Vestergaard Frandsen’s
divergent thinking ultimately created a product that was unlike any other
because it would filter water at the point-of-consumption instead of at the
point-of-source. Each individual would
have their own mobile water filtration system instead of installing one at
every workplace, home, school, or other public domain. This divergent thinking exercise revealed Vestergaard
Frandsen’s creativity. Not only did he
create something unique because it was unlike anything else on the market, but
he also found a solution to the crucial problem of people dying from unsanitary
water conditions.
Despite
his lack of knowledge and experience on the subject of water filtration, the
Danish inventor has prevented countless deaths with the device because of his
divergent thinking exercise. The current
goal of Vestergaard Frandsen and his company is to get
LifeStraws into the hands of half a billion people by the year 2015.
This seems to be one of those "why didn't we think of that sooner" ideas that comes from great innovation, although it sounds like his creative talent mostly came from having the money to make his dream a reality.
ReplyDeleteOne concern that I have with this kind of device is that it would only work for drinking water, which means that water for cleaning for bathing may remain unsanitized, and could continue to be if this idea takes off. Additionally, I can see a problem for the very young, the sick and the elderly, as they may not be able to suck water from a straw and may have a harder time finding clean water without traditional filters.
The idea does seem to have already helped a number of people in countries that badly need it. Something that I would like to hear more about is how he is selling or distributing this in these countries. I'm a big advocate of social-entrepreneurship of the kind that profits off this idea, but there can also be problems with ethical pricing models when selling to very poor countries.
This is absolutely amazing. It's a truly revolutionary item, something that has the power to solve problems for millions of people worldwide. My biggest concern is how to keep the filter clean; inevitably, the dirt, dust, etc. from the filter will be stuck inside. At that point, does the filter need to be replaced? Even though the filter IS less expensive and very efficient, if they must replaced every [insert time frame here], the costs would definitely add up. I would also like to know how LifeStraws are being distributed.
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