Photay. If you don't
know him, you should, and that's sort of why I'm writing this post... Photay,
(Evan Shornstein), is a young, talented musician and producer whose name is
almost as cool as the man who bears it. Blending electronic music with
natural, real world sounds, his work is incredibly refreshing, and it's
revolutionizing the electronic game. At just 22 years old, he is already part
of the collective Makoshine, in 2012 he released his first solo project, and he
has also recently released a self-titled EP with the record label Astro Nautico.
On the cover of Photay's
most recent release, a very young, moppy-haired boy stares out coldly at the
listener. The picture is of 8th grade Evan, back when he first began playing
drums. Yet his interest in music, especially the large and strange sonic genre,
started in 5th grade when he first heard Aphex Twin. "My friends at the
time absolutely hated it. I fucking loved it! At the time I didn’t know a thing
about synthesizers or drum programming. I had no idea what I was hearing but I
couldn’t stop listening," Shornstein said. It was during his high
school years when he first began discovering turntables and digital audio
software. For this young creative, nothing hindered his musical growth. He was
fortunate to have been raised in an environment of openness and acceptance.
Both of his parents are teachers, and they urged him to do whatever he loved doing from a very young age. So he followed his passion, and attended SUNY Purchase
(State University of New York at Purchase) to pursue music. At SUNY Purchase,
he stumbled upon kindred spirits, and together they formed the collective,
Makoshine.
Photay's creative
process is incredibly progressive. His music is a unique amalgamation of
numerous sounds and influences: Guinean influences, Latin and African percussion, Bollywood
vocals and even the recognizable sound of the Beatles. He is a master at
blending the sounds of nature or household objects with electronic
samples.
"The organic
transience & timbre that you can capture from a door creaking or a firework
explosion is unlike anything that one could produce on a computer."
Photay has a different
way of approaching all of the various sounds he incorporates in his music. For
him, sounds represent different textures. When he produces, he produces with a
material in mind. Photay is very pulled by foreign music and likes taking
sounds that appear unusual and alien to the western ear and blending them into
his tracks to create something that is fun to listen to. Because each of his
songs touches upon and draws from a different genre within electronic music,
each track is incredibly unique and a work of art in itself. A lot of his
current creative process was shaped by the time he spent in Guinea (West
Africa) during his freshman year of college. His monkier, Photay, comes from the Susu language, meaning "white boy" in English. Photay says he was fondly called this constantly while he was in Africa. This period was a turning point in
his career as he was exposed to African percussion styles, like the djembe and balafar,
that he effortlessly weaves into his album. Another totally cool thing that he did while
abroad was record the sounds of Guinea - conversations of the locals, children
yelling, the various African dialects - and incorporate them into his music to
give it an extra dimension. I find this astonishingly ingenious and
creative. Essentially, he views sounds as different materials and textures,
then overlays and assembles them to create a fantastic end product.
So, let's get to the good part... You
can go onto SoundCloud or Spotify or whatever to find his entire album, but I'm
just going to discuss a few of his songs to give you a feel of what he's all
about. The album opener "Detox" does exactly as its name suggests.
The initial soft sounds of nature meshed with a gently brassy background slowly
cleanse your mind for the rest of the album. It's a great song to start the
album off with because it represents everything Photay is: the perfect mixture
of birds chirping with the soft rising and falling of synth sounds and a
thumping beat. It has a sedative-like effect, and almost puts you in a trance.
The next track, "Reconstruct" (feat. Seafloor) features gentle,
breathy vocals that are expertly juxtaposed against a brassy trumpet. Overall,
it's a very fun track - stopping and starting abruptly, sprinkled with
crescendos, bubbling synth samples, and authentic trumpet recordings, it's
almost impossible not to dance to. If you decide not to capitalize
on this work of pure artistry that I've just introduced you to, please at
least listen to "No Sass." This track takes the cake, and is
arguably the best song on the album. As he often likes to do, Photay again
misguides the listener in this track - starting with a dark, sullen vibe, the
track transitions into climbing riffs and vibraphone strokes. The absolute best
part (in my opinion, at least) happens at 1:28. If you're like me, this part
makes you just want to fall backwards and land onto the rising cloud that is
the building synth. Following shortly after comes the blatant appearance of a stable lead
line which momentarily offers an intense, clear note in the midst of the
dazzling fray of instruments. A proper work of art that you won't be able to stop listening to, trust me.
You can't easily
classify his music. Sure, you can call it electronic, but
"electronic music" is such a massive and vague genre. Photay's music
is something totally different within the sub-genres that exist under the electronic umbrella. You almost feel
as if you are learning about different cultures as you listen to his music, and
that's what makes it such a unique listening experience. It's definitely an active listening experience. The amount of
meticulous thought and careful construction that have gone into the making of
each track is apparent. The entire album is something that makes you want to
sit down and listen attentively to the music as it pleasantly surprises you with all of
its twists, turns and interesting sounds. It's a fun album, and one that
directly parallels its creator - filled with youth and promise.
Sources:
"ASTROCAST35: Photay." Astro Nautico. Web. 19 Mar. 2015. <http://astronauti.co/astrocast35-photay/>.
"Never Overlooked: Photay "Photay" EP | Mass Appeal." Mass Appeal. 7 Sept. 2014. Web. 19 Mar. 2015. <http://massappeal.com/never-overlooked-photay-photay-ep/>.
"September 18, 2014." No Sass: Photay Opens Up On Debut Album « The WILD Magazine. Web. 19 Mar. 2015. <https://thewildmagazine.com/blog/no-sass-photay-opens-up-on-debut-album/>.
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