Television has revolutionized the way speeches are performed. A large audience is able to access a speech in their own homes and see for themselves every little action a presenter makes. In turn, it is necessary for presenters to try and foster a connection with their audience, and the first way they do this is through eye contact. Nowadays, it is standard for a speaker to look directly into the camera when giving an important address, but this has been made easy through the in-lens teleprompter. Before the in-lens teleprompter, speakers had to either memorize their lines, or know them well enough to not have to constantly look down. This technology was new in the 1950s because there is a small projector atop the rig which sent televised images of the copy to a transparent reflective surface in front of the lens. It was first used by Lucille Ball and Desi Arnaz for a filmed Phillip Morris cigarette commercial which aired on I Love Lucy on December 14, 1953. The reason why this technology was premiered through Ball and Arnaz is due to the fact that the creator was Jess Oppenheimer, who was the creative force behind I Love Lucy.
Lucille Ball called Oppenheimer the "brains" of the show. Oppenheimer appeared to have control over every aspect of the show, and his actions helped to create one of the most iconic shows of all time. But with 18 patents under his belt, Oppenheimer proved that his genius lied not only within comedy. As stated by Smith and Ward, creativity does not have to be limited to one field. Creativity can exist in many domains and be done in multiple different ways. The cognition that gives way to creativity cannot be simply defined in one manner, and Oppenheimer is a perfect example of someone who's creativity spread itself out into to what should have been radically different fields, but Oppenheimer was able to thrive in both.
Oppenheimer, Jess, and Gregg Oppenheimer. Laughs, Luck-- and Lucy: How I Came to Create the Most Popular Sitcom of All Time. New York: Syracuse UP, 1996. Print.
Smith & Ward: Smith, S.M. & Ward, T.B. (2012). Cognition and the creation of ideas. In K. J. Holyoak & R. G. Morrison (Eds.), Oxford handbook of thinking and reasoning. New York: Oxford University Press.