YouTube has been increasing in popularity since its inception, and one of the fastest growing segments were “beauty vlogs.” These are videos that primarily women would make in which they did makeup, hair, and other general beauty and lifestyle videos. Many of the fastest growing beauty vloggers were able to become entrepreneurs and build entire careers out of creating content for the internet.
While you do have your run-of-the-mill videos, a.k.a. the ones that literally everyone does, many beauty vloggers put out really creative content. They create edgy makeup looks that people don’t necessarily watch in order to recreate, but just to appreciate the creativity. Even rather than watching because the video itself is aesthetically pleasing, many viewers watch simply because of the content. Some of my personal favorites are Halloween videos, where beauty vloggers break out the special effects makeup and creativity really comes out.
I fully believe that makeup artists are just that: artists. People tend to think of makeup as something superficial, but it’s so much more than that, and I think YouTube helps to showcase this because it is so accessible. Watching these vloggers create amazing makeup looks from nothing is incredible. I think that a lot of these beauty vloggers are similar to Martha Graham, in a way. Graham created choreography out of nothing but a vision, and she was groundbreaking in her field. A lot of these beauty vloggers, especially those that started out early on just as YouTube was gaining popularity, were doing something that had not been done before. YouTube gave them a platform for creativity.