In this day and age, everything is being recorded. The best way to save memories is not to remember them, but to have physical evidence that they happened in the form of picture or video. Technology has come a long way since the first polaroid camera and video camera. Now, we have 12 megapixels worth of photography capabilities in our pockets at all times, built right into our iPhones or Android devices. If this is not sufficient, we also have video devices built into our laptops, tablets, and even video game devices. Certain companies take what is already a part of our phones and build on them. I am going to focus in on Snapchat, specifically their most recent creative innovation, the Spectacles. These glasses link directly to the Snapchat app on your phone and with the simple push of a button, allow you to record 10 second “snaps” of whatever you are doing and post it so that everybody can see. Snap Inc CEO Evan Spiegel is behind the idea of Snapchat and the Spectacles. Snapchat is one of the most used social medias, allowing users to post pictures and videos (maximum 10 seconds) of what they are doing to share with friends, and these posts all disappear within 24 hours. With the invention of Spectacles, there is no longer a need to open the app to post, it can all happen with the push of a button on the glasses.
Evan Spiegel, one of the founders behind the app and its products, always had a knack for creativity. He attended Stanford university to study product design. Before this, he took many design classes in high school as well. These facts show that Spiegel was interested in creating new products well before college, so it is not a surprise that he is behind one of the largest social media/image sharing platforms of the current day. Snapchat itself has made it easy to share videos directly all using one app without having to upload, edit, and post media to sites. The creation of the Spectacles by Spiegel demonstrates the emerging theme of “Support at the Time of Breakthrough” that was discussed in Creating Minds. This theme says that the creative has to have support at the time of innovation. I took this to mean not literal companionship, but overall support by the target audience. In this specific case, the target audience is users of the app, their support would determine the overall success of the product. Since the Spectacles have received good reviews, we can infer that the creator(s) had the support system needed, and as a result succeeded with their creative product. Collaboration is also an important theme, as Evan Spiegel did not create the product by himself. He founded a company made up of hundreds of people, all working towards the same goal of making social media postings of media easier. All the minds of these individuals worked together to bring us the final product. No man or woman alone possesses the necessary creative talent to achieve something of this magnitude, collaboration plays a key role (the most important, in my opinions) in the creative process.
The Spectacles are creative because they represent a novel idea. Video cameras built into glasses have been designed before (think of spycams and other accessories that you can buy). But never has there been a direct link between them and a social media outlet. If you wanted to share a video, you would have to go through the gruesome task of uploading the content, editing it to fit upload parameters, and then finally posting it. With the Spectacles, all this is bypassed and the video is posted immediately. The creation addresses the above problem with a simple link between recording content and uploading it. The Spectacles address the idea that society is constantly moving forward, and that pictures and sharing on social media is the new way to share memories with loved ones. The product uses the Big C creativity model to shift as society does and explore new domains of sharing content with the world.