CEO Reed Hastings and Marc Randolph are the co-founders of Netflix. Although this story has been discredited, originally it was thought that the concept of video streaming came from Hastings owing Blockbuster a late fee of $40 for losing the movie Apollo 13. Allegedly while on the way to the gym, Hastings had the idea of paying a fixed cost regardless of as much or as little of the movie rental service you used - exactly what a gym membership is like. Although it sounds plausible, this story is fictitious. Yet both Hastings and Rudolph display creativity that we talked about in class. These men revolutionized the way we enjoy movies today. Now I can procrastinate my responsibilities at the click of a button, without even having to leave my house. Netflix was founded in 1997, and got its competitive edge in 2007. The introduction of video streaming changed renting movies forever, for the lives of millions of people.