We, here in the U.S., live in a land of abundance. We consume as much as we can and throw away the rest. This “Throw-Away Society” as it has come to be known, proves just how wasteful we can be. Although there are many areas associated with this idea of consumerist waste, the largest area I personally struggle with is food waste. I buy food that I believe I will consume, only to let it spoil before I eat it. Fruits and vegetables are particular culprits that spoil as fast as they can so as not to be eaten. The issue is that I shop for only me, myself, and I and always acquire leftovers. Typical storage containers for these leftovers, such as Tupperware or single use plastic bags, may prevent cross-contamination between foods, but they appear to speed up the rotting process of most foods. One new, original food storage idea that has emerged to prevent fruits and vegetables from spoiling is the Food Hugger.
|Image 1&2: Show the shape and function of Food Huggers|
The Food Hugger is an ingenious gadget that mimics the skin of a fruit or vegetable. It forms a tight seal preventing any of the juices or moisture from escaping. Air circulation is prevented and in turn so is spoilage. The other key highlights to the Food Hugger is that it is dishwasher, microwave, and freezer safe, so it is reusable. Therefore in addition to battling food waste, the Food Hugger can also help reduce our use of single use plastics, like storage bags.
|Image 3: Demonstrates how the Food Hugger works|
The idea of the Food Hugger was first presented in all its glory on KickStarter back in 2013. It quickly reached its donation goal and began production shortly thereafter. The two creators of the Food Hugger, Michelle Ivankovic and Adrienne McNicholas, have had they fair share of experience in the creative world. Michelle is an exceptionally talented and decorated industrial designer. Born and raised in Toronto, Canada, she demonstrated spatial creativity, as described by Gardner, since an early age. On her website, www.michelleivankovic.com, she describes a story in which her kindergarten self destroys a toy, only to reshape the pieces into something else. In addition, she showcases several other creative designs that she has developed over the years, all of which demonstrate unique spatial designs.
Adrienne on the other hand, represents the more grounded and logical creative side of the Food Hugger. She is associated with the marketing and business side of the product and her creativity in that area comes from years of experience. These years of experience would rank Adrienne an expert in the field of marketing by most standards and thus lead one to believe she is creative in her work. However, an alternative option is possible in that Adrienne pursues similar marketing trends making all of her products analogous to one another in some way. Either way, Adrienne demonstrates a significantly level of creativity in her work.
Although this is not the first product to try and address the issue of safe food storage, it is the first to combine the ideas of food storage and spoil prevention in an economic way. Other attempts like the Debbie Meyer Green Bags,TM failed to provide an economic and sustainable product because they were simply discarded after a few uses. I believe Michelle and Andrienne are making the small steps toward a more eco-friendly planet, starting with food waste.