Now, let us all collectively cheer, or have a moment of respectful silence for the mastermind behind the Wonderbag. Sarah Collins, a South Africa-based social entrepreneur, attributes her creative, inventive nature to growing up in apartheid South Africa in an entrepreneurial, politically-minded family who encouraged social solutions to inequality and other issues.
Before inventing the Wonderbag, Collins ran her own community-based ecotourism company in Botswana, where she firsthand saw the effects of minimal access to electricity and health & environmental impacts from open fires. Wanting to provide a solution to this, she remembered how her grandmother used to wrap her pots and pans in cushions after she took them off the stove, also known as heat-retention cooking. She expanded on this idea and eventually came up with the Wonderbag, which is made of polycotton and recycled foam. To date, more than 1 MILLION (!) Wonderbags have been sold in countries all across the world. Meet Sarah and hear her talk more about the Wonderbag here!
Sarah's creative process was greatly influenced by her family members and family philosophy, as well as her extensive knowledge and experience about social development, particularly in various environments in Africa. Her problem-solving abilities remind me a lot of analogical thought transfer (Weisburg) and opportunistic assimilation (Smith & Ward).
Have more questions about the Wonderbag? Check out these FAQ's!
Want to buy a Wonderbag? For every Wonderbag purchased, one is donated to families in need in Africa. Happy shopping!