By 1994,
Vince Gilligan was still waiting for his big break. The 27 year-old screenwriter
had graduated from NYU on scholarship five years earlier and had seemed
destined for immediate stardom after he won a screenplay contest only months after
graduation. Yet only two of his screenplays amounted to anything within this
stretch of time—the money then disappeared, as did his writer’s guild health
insurance.
Thirteen years
later, his opportunity arrived. By then, Gilligan was on the television world’s
radar after his seven year stint during the late 1990s and early 2000s as a
producer and writer for The X-Files. But
in 2007, Gilligan approached AMC executives and laid out his new idea: the
story of a high school chemistry teacher who discovers he has terminal cancer.
In order to provide financial security for his family after his death, he teams
up with a former student to cook and sell meth. The idea of Breaking Bad was born, which would
finish as one of the most phenomenal shows in TV history.
Mihaly Csikszentmihalyi describes the creative process as dynamic interplay between three nodes: individual talent, the domain (category), and the field (peers, critics). It is helpful to examine Gilligan’s creation in light of these three areas.
Gilligan’s
talent and motivation were evident from his youth. As a child outside of
Richmond, Virginia, he made science fiction movies with his brother using an
old Super 8 film camera. College provided him with the opportunity to share his
talents, and his old professors have noted that class attendance was unusually
high on days that he presented his work. Gilligan’s long experience in
film-making allowed him to develop a keen sense of perception and attention to
detail— in his work today Gilligan is meticulous to the point of
perfectionistic. Brainstorming sessions with co-writers tend to be exhaustive
and smaller details such as the correct color shade of a character’s shirt must be
right. Gilligan’s choice for playing Breaking
Bad’s main character Walter White perhaps best exemplifies his insight. Gilligan
recognized actor Bryan Cranston’s potential from a single episode of X-Files in 1998 and so he cast him to play
White, even though Cranston was famous at the time for playing oddball characters
in shows such as Malcolm in the Middle.
Breaking Bad’s existence alone points
to Gilligan’s genius, considering that the idea for it emerged from a casual joke
with a friend.
By examining
Gilligan at the individual level, it is also important to note that in certain
ways he is an outlier amongst creators. Famous creative individuals are
commonly seen as leading imbalanced and oftentimes turbulent lives outside of
their domain. Howard Gardner concludes that the creators he studied were each involved
in a Faustian Bargain, meaning they will make sacrifices (usually in their
personal lives) in order to fully focus on their task. Yet Gilligan is
described as a remarkably amicable and easygoing man who has remained with his
partner Holly Rice since 1991 (unusual among Hollywood stars). Gilligan’s
personality may be especially surprising considering the dark themes of Breaking Bad. This is not to say that he
has not had to make sacrifices, but it is clear that he leads a healthy
personal existence without compromising his work.
Just as
Gilligan excels in noticing potential in other people and ideas, those who saw
the same in him were invaluable in nurturing his creative ability. Gilligan’s
father exposed him to Western classics and his grandparents provided their
curious grandson with boatloads of books. Producer Mark Johnson (who worked on Breaking Bad with Gilligan) noticed his
ability while serving as a judge during the 1989 contest that Gilligan won and
set him up with an agent in Hollywood. Yet perhaps the most influential figure
in Gilligan’s life was art teacher Jackie Wall, his best friend’s mother, who lent
Gilligan her camera in his youth and encouraged his film-making projects with
enthusiasm. Today, Gilligan is known for being quite involved in interviews and
fan events compared with many other producers, reflecting a genuine desire to
hear feedback from fans and critics alike. Yet at the same time, he has said
that he avoids the internet to ensure he doesn’t allow public opinion to
completely alter his writing plans for a series.
Lastly, the
ultimate success of Breaking Bad reveals
Gilligan’s creation was timely in the domain of the television industry. Interestingly,
widespread success proved elusive for Breaking
Bad during its first few seasons. Yet thanks largely to Netflix it eventually
was discovered: the season finale of season 4 reached only 1.9 million viewers (which was an improvement at the time),
yet amazingly the finale of season 5 was watched by 10.3 million people!
Not only is Breaking Bad known for
violence and gore that other hits such as The
Walking Dead have capitalized on, but the moral ambiguity that defines the
show came to be embraced by mainstream society. Gilligan’s ability to create
relatable characters undergoing significant character development is another reason for its success.
J.C. Kaufman
and R.A. Beghetto (2009) provide a more developed model of creativity that
expands on the traditional “Big-C and little-c” division of creative thinking
by introducing “pro-c” (between “Big” and “little”) and ‘mini-c” (below “little”,
refers to a basic and personal level that looks at childhood creativity).
Before Breaking Bad fully emerged as
a hit show by season 5, it could be argued that Gilligan fit best in the “pro-c”
category, but now that public opinion has overwhelmingly approved of Gilligan’s
creation there is no doubt that he is a “Big-C” creator. The only question now
is whether Gilligan merits inclusion in the subcategory of “greatness” or a
level above: “legendary”. As he is still relatively young, perhaps it is too
early to make this evaluation.
Last night, Gilligan’s work returned
to TV screens across America with the debut of his Breaking Bad spinoff Better
Call Saul, which follows Walter White’s colorful lawyer Saul Goodman six
years before Bad takes place.
Considering the premiere set a viewership record and that AMC has already
decided to renew the show for a second season, we can expect many more good
things to come from the great minds of Gilligan and Co. in the coming years.
For more on the topic:
http://www.nytimes.com/2011/07/10/magazine/the-dark-art-of-breaking-bad.html?pagewanted=all&_r=0
http://www.ew.com/article/2013/09/30/breaking-bad-series-finale-ratings
http://richmondmagazine.com/news/vince-gilligan-holly-rice/
http://time.com/3694327/interview-vince-gilligan-better-call-saul/
http://www.hollywoodreporter.com/live-feed/tv-ratings-better-call-saul-771750
It was nice to learn that Gilligan's life was not stereotypically depressive like I was assuming it was going to be. Breaking Bad has been on my list of shows to watch for a while now but I haven't gotten to it yet. With Better Call Saul out now, I guess I have a reason to start watching the original show that launched it. The facets of Gilligan's life that came together at the right time to produce his success is interesting to read, regarding the people he came into contact with and the time he set out to work in the industry itself. I heard that Better Call Saul was the most watched premiere in cable history, so there's enough incentive to watch it there!
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