We’ve all heard of Facebook. Regardless of how you feel about it, most
people either have or have had one, and many people who claim to not care about
it still have a Facebook page that they occasionally check. Though we are accustomed to the idea of
Facebook now, ten years ago it was a new phenomenon that no one expected to
become as popular as it did. However,
though the product was revolutionary, the CEO of the company, Mark Zuckerberg,
really exhibits signs of unique creative thought.
Zuckerberg displayed signs of creative thought
from a young age. When he was only
twelve years old he created a messaging program that his dad used in his dental
office, and that his family used within the house. He also used to create games on the computer based
on things that his friends would draw.
He attended a private preparatory school and after graduating he went on
to Harvard. It was while he was at
Harvard that he came up with the idea for Facebook, and he launched the website
during his sophomore year. It started as
only being available to students at Harvard, then to Ivy League students, and
then it continued to expand into the international organization that it is today.
Something unique about Zuckerberg is that when
creating the company of Facebook, he was sure to make himself the primary
shareholder with 57% of the stock. This
caused many problems when the company Facebook finally went public, and
shareholders were upset at dropping stock prices. However, Zuckerberg insisted that he has
never been interested in short-term profits.
His only interest was in the long term good of the Facebook site. He wanted to continue to connect people all
over the world, regardless of if that meant making money or not. He set up the company with himself as the primary
shareholder so that any major decisions would always be up to him, and so that
he would not have to listen to the requests of those shareholders who were only
interested in turning a profit.
Zuckerberg is a prime example of the sort of
creative thinking that Weisberg was describing in his article ”Creative Problem
Solving”. Zuckerberg saw the lack of
available communication between people as a problem, so he came up with
something that he thought was a valid solution.
Though his idea started on the smaller scale of simply connecting
students at his college to one another, when the site began to expand he
noticed that if it continued to rapidly expand he may have issues with
shareholders in the future. In much the
same way, he came up with a creative solution to this problem as well by having
the foresight to organize the company in a way that would give him the power
that he wanted no matter what happened to the company in the future.
Today, it is often said that Facebook is on the
decline. There are now so many different
ways for people to interact with one another, that Facebook is no longer the
novelty that it once was. However, with
Zuckerberg as the CEO, it seems likely that he may come up with another
creative solution to keep improving the site, and accomplishing his goal of
connecting people across the world.
http://socialleadershipdevelopment.com/leadership-qualities-1/mark-zuckerberg-ce
http://www.businessinsider.com/facebook-stock-letter-shareholders
http://www.biography.com/people/mark-zuckerberg-507402#early-life
Weisberg: Weisberg, R.W. (1993). Chapter 4: Creative problem solving. Creativity: Beyond
the myth of genius. New York: Freeman.
I really enjoyed this post, and I feel it is very applicable to Weisberg's article as you stated. Zuckerberg saw a problem and had a dream (or goal as Weisberg calls it) of connecting people all over the world, and used his creative genius in order to solve the problem and ultimately achieve his goal. I also liked how you described how his sole interest is connecting people all over the world as Facebook provides the potential to do, and that he is not as concerned with short-term, personal gain. Because, I feel in the movie, The Social Network, he is portrayed as a selfish money hungry individual to such an extent that he screwed over his best friend.
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