Andrew Mason is not a businessman. Although he was the
founder and CEO of Groupon, Mason clearly did not fit the bill of a company
leader. He is now moving on to his next big idea.
Andrew Mason, founder and former CEO of Groupon smandrew.com |
Mason graduated from Northwestern University with a degree in music. He
worked on web design and at a recording studio, and has probably been referred
to as a “goofball” more times than any other Chief Executive of a public company. He
even released a rock album of – get this – motivational work music called Hardly Workin’. But Andrew Mason ended
up as a CEO (until he was fired in 2013) because he happened to have a great
idea, some luck, and some great connections.
In his article “Creativity: Flow and the psychology of
discovery and invention,” Csikszentmihalyi refers to the humility of many creatives,
as they are typically aware of the role that luck played in their success. Andrew
Mason seems like a great example of this creative type, and he particularly
came to mind because of his recent remark being taken out of context. The
Seattle Times ran a piece about Andrew Mason’s next creative project called
Detour, a walking tour app. The reporter for the article included a soundbite
from Mason:
“Without sounding bitter, Mason looks back on Groupon as a “stupid, boring idea that just happened to resonate.” He no longer dwells on what went wrong at the company.”
Now, media outlets from across the country are talking about
how Mason, Groupon’s founder, thinks it was a stupid idea. Mason himself took
to his own website to discuss how his quote was mischaracterized. I believe
that all he was really trying to say to the Seattle Times reporter was exactly
what Csikszentmihalyi thinks many creators do: accept that luck played a
role in their success. Mason’s idea itself was simple, and with powerful friends he had the resources
to make it happen. Csikszentmihalyi also credits many creatives with the ability
to be objective and passionate about their work at the same time. Before Mason
was fired from his position at Groupon, he was known to work behind the scenes
at some small businesses to better understand how they run. He had a natural curiosity
for the industry and a thirst for more knowledge to better support his concept.
Mason’s next creative move is his app called Detour. While
travelling abroad with his wife, Andrew Mason found it difficult to establish a substitute for tours that stick you with a big group of people schlepping around to the typical touristy
hot spots. His app of unconventional audio tours is created for travelers so the travel destination can open up right in
front of you. The app is location-based and verbally directs you to your next
spot. Ideally, tourists will be visiting the hidden gems without even needing to
use a map.
So is Andrew Mason a Big C Creative? Probably not. But he is
a creative nonetheless. Creativity is (a) novel and (b) appropriate. Andrew
Mason’s Detour app is something new and original – while there may be mobile
tour apps in existence, his is supposed to be the only one that uses Bluetooth
to connect multiple users and has a more story-telling aspect to the
non-touristy locations – and it addresses a problem of mundane tours with
unmotivated audio tracks that don’t go at the traveler’s pace.
With a multi-billion dollar corporation and a unique soundtrack under his belt, I'm curious to see what Andrew Mason has in store.
Sources:
Csikszentmihalyi, M. (1996). Creativity: Flow and the
psychology of discovery and invention. New York: Harper/Collins. – Chapter 3
Liedtke, Michael. "Groupon Founder Turns to Developing Audio-tour App." The Seattle Times. 8 Feb. 2015. Web. 10 Feb. 2015.
Hannah, I really appreciate that you decided to highlight an entrepreneur in your article, as I feel those in business are often misconstrued as "stuffy" or "greedy". I think it's fascinating that Mason has demonstrated multiple types of creativity, from his involvement in music to his innovative business ideas. It demonstrates that he is not restricted to one domain. Rather, he thinks beyond specific domains and pursues any idea that peaks his curiosity. I think it is interesting that his business ventures do not directly relate to his background in music, and I wonder why this is the case. I am definitely interested in learning more about business professionals who are able to incorporate creativity and artistry into their work. It is unfortunate that Mason's humility proved detrimental, but I am curious to see in what ways his creativity and entrepreneurial spirit will intersect in the future.
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